Download Gartner® Guide for What Is – and What Isn’t – a CDP

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As the market explodes with new features, use cases, and expanded use of CDPs across departments, A Guide to What Is – and Isn’t – a Customer Data Platform from Gartner, will help marketing and tech leaders by analyzing how core CDP features complement and distinguish from other technologies.

In this guide, you’ll discover how to:

• Audit your data ecosystem to find marketing inefficiencies and consider a CDP.
• Prioritize problem-solving technologies over a complete customer view.
• Evaluate existing systems and use the decision tree to solve inefficiencies.

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