Calling all Tealium users. For a limited time only, we have the Gartner®: Market Guide for Consent and Preference Management available to download.
In this report you’ll find ways to:
Determine the level of data transparency required through analysis of customer data and documenting customer expectations to improve customer experiences.
Evaluate solutions that are flexible by defining requirements based on future needs. This report recognizes Representative Vendors, including Tealium, who play a role in enabling businesses to comply with privacy requirements.
Use consent and preference management offerings in order to minimize costs and volume of subject rights requests that are commonly associated with modern privacy regulations. Build a strong business case by addressing emerging adtech requirements early in the process.