Download Gartner®: Market Guide for Consent and Preference Management

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Calling all Tealium users. For a limited time only, we have the Gartner®: Market Guide for Consent and Preference Management available to download.

In this report you’ll find ways to:

• Determine the level of data transparency required through analysis of customer data and documenting customer expectations to improve customer experiences.
• Evaluate solutions that are flexible by defining requirements based on future needs. This report recognizes Representative Vendors, including Tealium, who play a role in enabling businesses to comply with privacy requirements.
• Use consent and preference management offerings in order to minimize costs and volume of subject rights requests that are commonly associated with modern privacy regulations.
  Build a strong business case by addressing emerging adtech requirements early in the process.

Download Here