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Beginning February 15th, 2021, website events that are shared using the Facebook Conversions API require additional parameters to remain operational. This notification describes the new parameters and how to configure them using your Facebook Conversions connector.
The new parameters for the Facebook Conversions connector are intended to improve the quality of events used for ad delivery and campaign performance. These parameters are required and must be added to your current Facebook Conversions connector configuration in order for the connector to remain operational.
In addition to ensuring the new parameters are added and configured, Tealium recommends checking the following items throughout your Facebook Conversions connector configuration:
The following new parameters are now available in the connector marketplace for the Facebook Conversions connector and must be added and configured before February 15, 2021:
Web
action_source
email
website
app
phone_call
chat
physical_store
system_generated
other
event_source_url
Non-Web
action_source
email
website
app
phone_call
chat
physical_store
system_generated
other
For detailed information about using and configuring the Facebook Conversions connector, see the Facebook Conversions Connector Setup Guide.
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