Release Notes - March 2021

Employee Emeritus

Learn about the new features and fixes released in March 2021.


New/Cool Stuff

  • The Google Analytics 4 (GA4) tag was moved out of beta. (Learn more)
  • New marketplace tag: Amobee Cookie Matching Service (Learn more)
  • Updated the Firebase Mobile Remote Command tag to the latest SDK, including eCommerce function updates. (Learn more)
  • The legacy version of the Facebook pixel tag is now deprecated and no longer available from the tag marketplace. (Learn more)
  • Updated the Google Analytics (gtag.js ) tag to add support for List Name as an array type. (Learn more)


  • Updated tag tips for the Google DoubleClick and AdWords Cookie Matching service tag to accurately reflect the name of the google_gid cookie value variable sent to AudienceStream. (Learn more)
  • Updated the Adobe Analytics AppMeasurement for JS tag to correctly map linkTrackVars and linkTrackEvents. (Learn more)
  • Updated the Google Analytics (gtag.js) tag to remove unsupported mapping for and config.linker.accept_incoming. (Learn more)


New/Cool Stuff

  • The Google Ads Enhanced Conversions connector is now available as a beta experiment. (Learn more)
  • The Xandr Real Time Segments (Tealium-Provided Credentials) connector is now available as a beta experiment. (Learn more)
  • Updated the Google Ads Customer Match connector to allow multiple mappings for the UserIdentifier parameter. (Learn more)
  • Updated the Criteo connector to support a mapping for IP address. (Learn more)
  • The Impact Radius connector was renamed to Impact Conversions. (Learn more)
  • Updated the End-User License Agreement (EULA) for all Google Customer Match connectors.


  • Updated the Criteo connector to validate that the audienceId parameter is entered as a number. (Learn more)
  • Updated the Adobe Campaign Classic Batch connector to correctly flag error identifiers. (Learn more)
  • The beta experiment version of the Xandr Real Time Segments (Customer-Provided Credentials) connector is no longer available.
  • Corrected issue in connector workflow causing text the inability to edit selected text.

iQ Tag Management


  • Updated the Template Status Checker to correctly look for the new version of the mobile.html template and corrected the ability to open the template.
  • Updated the Template Status Checker to include Consent Manager templates in the summary view and total template count.
  • Corrected issue causing merge to not display the extensions, variables, and load rules as having changed when included in the merge but not specifically changed.
  • Corrected an issue in Web Companion for private client environments where the title for tags and extensions incorrectly displays as "No Title".
  • Corrected a UTF-8 display issue preventing Web Companion from loading properly.
  • Corrected an issue causing extensions with the Run Once option not to display in a filtered list.
  • Corrected a display issue that occurred on user account screens when enabling MFA for an account.
  • Corrected an issue in the code editor that caused syntax errors to display when editing templates with placeholder code.

Customer Data Hub

New/Cool Stuff

  • New data source: Adobe Experience Platform Launch. (Learn more)
  • The HTTP API - Flattened data source was renamed to HTTP API - Advanced. (Learn more)
  • Added Trimou template functions substring, substringAfter, substringAfterLast, substingBefore, substringBeforeLast, substringBetween. (Learn more)



  • Updated the Universal Tag (utag.js) to support secure cookies using a JavaSciript preloader extension. (Learn more)


  • Updated NativeScript to support consent expiration (Learn more).
  • Updated the media tracking modules for the Swift and Kotlin libraries to support background playback.


  • Updated to support autotracking of push notifications for Kotlin.
  • Updated for Kotlin to move _http command activity to a background thread.
  • Corrected issue with ReactNative for Android for the NoSuchKeyExpection on versions v.062 and below.
  • Corrected issue to correctly start offline tracking when the mobile application is started offline.


  • Updated to match Kotlin functionality to use tealium_event_type=view and tealium_event_type=event instead of call_type=view.
  • Updated the ConsentPolicy protocol to public to support the creation of custom consent policies.
  • Corrected issue to automatically reset lifecycle crash key on the launch event.
  • Corrected issue with crash reporter module using Carthage.
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