The following are just a few examples of how you can use Tealium Functions:
Connect to custom destinations or customize the turnkey integrations in the Tealium marketplace.
Apply business logic to your data to ensure that your customer data is usable across custom data environments and multiple digital channels.
Automate repetitive and time-consuming tasks, such as creating a new campaign, to speed time to activation.
Connect to external data sets (CRM, next best action engines, databases, third-party data sets, or legacy systems) for the data you need instead of importing files.
How It Works
The Tealium Functions code editor, shown below, provides tabs for creating, configuring, testing, and monitoring functions, as well as viewing logs and getting an authentication token for service providers such as Facebook or Google.
In the first version of Tealium Functions, the functions run at the end of the data supply chain, after the event or visitor data has been processed, as shown below.
On the server-side, click Functions, then click Overview. Click + Add Function to create your first function.