Tealium Release Announcement: The Augmented Marketer

Check out the details on Tealium's latest product innovations in our Augmented Marketer release announcement:

>>Watch the Augmented Marketer Webinar On Demand<<

>>Sign Up for Augmented Marketer Early Access Opportunities and Updates Here<<

It’s no longer enough to just integrate data— you have to figure out how to use it at scale and across an increasingly complicated customer journey. To thrive in the data-driven future, it’s critical to solve the challenges of poring over spreadsheets, tapping expensive and limited resources to wrangle insights, or jumping from system to system manually finding little nuggets of actionable data at the cost of lost hours and days. Building on our Integrate Everything release, Tealium’s Augmented Marketer release creates the most powerful combination of insight and action for organizations looking to scale the power of trusted data for CX.

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Tealium Insights for Reporting and Dashboards

Tealium Insights gives brands a powerful suite of reporting and dashboarding tools to efficiently unlock the hidden potential of first party data.

NEW FEATURE: Data Insights

Operational and campaign performance insights, including pre-built and customizable dashboards. Dashboards include operational data insights, verticalized insights, particular use cases, and overall ROI. Or build your own based on the unique needs of your business. In Early Access now! Contact your CSM to ask about being included.

Learn more about Data Insights in Early Access now >>>

NEW FEATURE: Customer Journey Insights

Visualize the customer journey for insights into how audiences flow across moments in the customer journey, highlighting desirable and undesirable paths so that journey optimization can occur. Estimated to launch in 2023.

Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>>

Lifetime Analysis and Profile Enrichment

It can be hard to identify every possible insight you’ll ever need to activate. With Tealium’s new Lifetime Profiles powered by Historical Enrichment, brands gain unparalleled flexibility to enrich profiles with new insights from historical behavior— even when not setup in advance.

NEW FEATURE: Historical Enrichment

Use custom event queries to look back at past customer behavior and define new insights. Even when a particular insight wasn’t defined in advance, using the new Historical Enrichment feature enables profile enrichment by re-processing past events. These new enriched attributes can be used to create and target new audiences. This delivers peace of mind that you don’t have to think of everything upfront. Estimated to launch in 2023.

Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>>

NEW FEATURE: Integrated Audiences

Intuitive, easy-to-use audience discovery, builder, and activation tool for marketers to streamline the audience creation process, with activation based on both historical and real-time data. Through our new Lifetime Profile capabilities, leverage the history of a visitor's profile to target past behavior. This provides brands the flexibility to target churned or seasonal audiences, and take action on past behavior to re-engage with customers in personalized ways. Estimated initial launch in Q1 2023 with further enhancements following.

Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>>

Insights and Action: Better Together

Unmatched integration of the best data foundation with the capability to trigger action from a unified hub. Automate insights, access insights programmatically and integrate seamlessly with other systems to drive more value from your data foundation.

NEW FEATURE: Customer Journey Orchestration

An omni-channel mapping and optimization tool that allows marketers to inspect, adapt, and optimize customer experiences across touchpoints. It is purpose-built to solve the complexity of the modern customer journey, providing precise areas of optimization and actionable insights. Estimated to launch in 2023.

Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>>

ENHANCED: Tealium Predict ML

Accessible, yet powerful, workflow optimization meant to better democratize the power of ML for business users, while enabling deeper exploration to build trust with more technical resources. Released!

See the new experience improvements for Predict ML >>>

ENHANCED AND NEW APIs: Visitor API, Privacy API

APIs to automate personalization and privacy at scale by programmatically accessing customer profiles within Tealium. Expected to launch in Q3.

Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>>

APIs available in early access:

NEW INTEGRATIONS: Identity and Journey Vendors

Identity integrations: Visitor profile enrichment through best-of-breed, 3rd party identity providers Merkle (docs), Acxiom, Auth0
Journey integrations: Deep integration enabling the use of journey insights across any Tealium integration. Use audiences from Tealium with Journeys from Braze and Airship.
- Braze Currents Data Source
- Airship Incoming Webhook

Braze and Airship have been released! Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>>

Don't forget to Subscribe to this post to get notifications about each release as they come out. The "Learn More" text will be updated with links as soon as official announcements for each feature are released in the Announcements Blog. Want to be involved in Early Access for any of these releases? Contact your CSM! Any general questions? Send an email to community@tealium.com or leave a comment below and we are happy to help.

>>Sign Up for Augmented Marketer Early Access Opportunities and Updates Here<<

>>Watch the Augmented Marketer Webinar On Demand<<

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