Announcements Blog

katijacobson · ‎10-12-2022

Our latest release enables you to accurately identify customers, provide deep customer relationship context, and respect customer consent and preferences.

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Tealium Trust eBook: Read Tealium’s latest eBook detailing how a CDP is your secret weapon for putting trust at the heart of every customer relationship.

The most effective customer experiences are built on trust. However, across an increasingly fragmented customer journey there are numerous areas where you can fall short of customer expectations. Tealium’s Trusted Customer View release enables companies to build a customer profile full of consented, high quality and accurate first-party data as the foundation for CX action and analysis across the tech landscape. Now even the most regulated industries can deliver experiences on par with CX leaders.

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Put consent and privacy at the core of your customer view

Build a consent-conscious data foundation and the control visibility of sensitive customer data.

NEW FEATURE: Consent Integrations

Easily integrate consent data no matter how it’s collected, with integrations for the top Consent Management Platforms (CMPs) and a flexible framework for custom needs. Get complete control of consent purposes, enabling efficient and reliable enforcement. In Early Access. Contact your CSM to ask about being included.

Check out the docs.

NEW FEATURE: Consent Orchestration

Centrally manage consent in just two steps rather than manually including consent conditions every time you build an audience or activation. Estimated to launch in Q3.

Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>>

ENHANCED FEATURE: Platform Permissions

Broaden existing permissions through the new permissions management system to govern Tealium products with more robust and granular Group and User management functionality. In Early Access now. Contact your CSM to ask about being included.

Check out the docs.

Construct rich customer profiles to better understand and target customers

Constructing the most effective and trusted customer view requires measuring increasingly granular behavior, and the ability to augment direct measurement via an ecosystem of identity providers.

NEW FEATURE: Identity Partner Ecosystem

Enrich customer profiles with individual and household data via our partner relationships in a privacy-safe way. Also, access additional identifiers for enhanced addressability. New and upcoming integrations include Auth0, Merkle (US), Trade Desk UID 2.0 (US), Acxiom, and Neustar. Released!

Check out our Launch Blog for more details, or go straight to the docs

NEW FEATURE: Grouping

Add identity capabilities with visitor grouping allowing you the flexibility to group profiles by households, account-based marketing (ABM), or B2B profiles to meet the changing needs of marketers. Estimated to launch in 2023.

Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>>

NEW FEATURE: Tealium iQ Events

Directly measure the deep customer behavior you need to understand, without all the slow and manual development effort using our new no-code event data collection feature. Released!

Build reliable, high-quality data flows and always know if there’s an issue

A trusted customer view also means a reliable foundation where data is well understood and data powers customer experience as expected.

NEW FEATURE: Data Mapping

Automate even more insights from your data simply by mapping your custom data layer to Tealium’s schema. Get new insights, dashboards, and modeling of customer behavior. Estimated to launch in Q1.

Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>>

NEW FEATURE: Retry

Build more resilient integrations with our new automated system for retrying failed data flows. Add even more reliability to your customer experience, even when your vendors have issues. Released!

NEW FEATURE: Connector Throttling

Adapt your integrations to diverse vendor requirements with a new mechanism that throttles the amount of outbound data sent to vendors via connectors so that you automatically don’t exceed vendor rate limits or lose data. Estimated to launch in 2023.

Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>>

NEW FEATURE: Notifications

Configure email or in-product notifications to enhance visibility when certain unexpected events occur, like a connector failure. Minimize downtime with automated monitoring. Estimated to launch in Q1.

Please check back for more information or ask your CSM for additional details or if you'd like to be included in Early Access. >>>

Don't forget to Subscribe to this post to get notifications about each release as they come out. Want to be involved in Early Access for any of these releases? Contact your CSM! Any general questions? Send an email to community@tealium.com or leave a comment below and we are happy to help.