Tealium is constantly expanding our customer data management capabilities to cater to specific use cases. This is only the beginning of verticalized solutions, with more to come. Of Tealium’s 870+ customers, 10 of the world’s leading Pharma companies (aka most highly regulated) are already running on Tealium. This helps companies in any vertical know they can count on the platform to deliver trusted customer experiences.
What does Tealium for Pharma do
Tealium for Pharma combines strategic technology integrations and partnerships in order to fully automate and activate customer journeys across physical and digital channels. Work with Pharma technologies like Veeva for CRM data, Doceree for advertising, and DMD by IQVIA for identifying, understanding, and engaging key audiences across the entire journey. Collectively, these integrations and capabilities enable Pharma organizations to better connect with their vast array of audiences, spanning healthcare providers, patients and more.
“Tealium for Pharma answers our customers’ demand for a better connection to their vast array of audiences, spanning healthcare providers, patients and more,” said TK Kristiansen, Northeast Personalization Data & Analytics Lead at Accenture Interactive. “This curated collection of real-time integrations with healthcare provider (HCP) engagement tools and cloud storage providers, like Doceree, Veeva, and DMD, will improve digital experiences with compliant, personalized delivery of healthcare communications. Tealium’s focused approach to the pharmaceutical industry will increase marketing success for some of the world’s largest brands by connecting the online and offline HCP journey.”
With Tealium for Pharma, companies can better access and automate data flows across critical Pharma systems and business teams to produce better experiences.
Pharma companies have a challenging task— engaging both Health Care Professionals (HCPs) and patients across an increasingly complex omnichannel journey. Typically, this journey is dotted with hard-to-integrate technologies, siloed teams, and regulatory concerns. That says nothing of the challenge of measuring the effectiveness of programs meant to lift prescriptions of new drugs. Yet, solving this challenge comes with significant rewards all around.
Focusing on journeys is correlated with higher customer satisfaction and revenue growth
Delivering connected journeys for HCPs and patients (instead of focusing on individual touchpoints) is critical for Pharma companies to increase prescription rates, adoption, adherence, customer satisfaction, and ultimately revenue growth. Well-integrated first-party data is the connective tissue that enables Pharma brands to finally engage with customers in a way that builds on the promise of clinical strength. Putting experience at the heart of your product strategy is the prescription for success required to succeed today and into the future.
Tealium for Pharma delivers trusted omnichannel experiences
Tealium has dedicated solutions tailored to the pharma industry's highly regulated and diverse needs. With specialized integrations for niche technologies across the full HCP and patient journeys, extensive tooling and certifications for regulatory compliance, and the most flexible platform for automating integrations across a complex data landscape, Tealium is the only CDP that is built to support the range of use cases that Pharma demands.
Tealium for Pharma expands on the value of the 1,300+ strong integrations marketplace with niche solutions enabling Pharma organizations with unprecedented control over the customer journey. These integrations strategically cover the unique customer journeys of HCPs and patients:
CRM data (Veeva) with insights into physical physician journeys, tie with digital measurement
Identity data (DMD) to identify anonymous visitors and connect to HCP profiles
Research and competitive insights folded into the HCP profile (DMD)
Advertising targeting data (Doceree) to target HCPs and measure script lift from advertising
To sum it up, Tealium for Pharma allows organizations to:
Automate data flows with pharma-specific vendors and data sources
Gain a better view of HCP and patient behavior
Enable customer and prospect facing employees with digital insights
Better personalize experience with omnichannel access to specialty pharma data