Discover the keys to superior customer experiences! Focus on business outcomes, guide data and analytics leaders to identify vital data management needs, and recommend the right technology investments for customer data. Many struggle to attain a 360-degree view of customers, leading to Gartner® predicting that by 2026, 80% will abandon this pursuit due to compliance, outdated methods, and trust issues. Avoid confusion among overlapping tools.
Companies are working fast to find new ways to offer customers tailored interactions as the digital marketing landscape continues to change. Finding new methods is now more urgent than ever due to factors including regulatory changes and the loss of third-party cookies. Identity providers have emerged as key players to close this gap, but there is not a universal remedy because the market is fragmented (with built-in and purchased capabilities).
Tealium AudienceStream CDP empowers marketers to leverage real-time data to continuously engage with their customer in the moments that matter. We are on a mission to revolutionize how enterprises connect with customers by putting customer data to work through audience segmentation and activation.
In today's data-driven world, robust privacy safeguards are essential due to the constant collection and sharing of personal information. Adhering to evolving global privacy regulations benefits businesses through increased customer trust, reduced data breach risks, and lower legal liabilities. The key challenge is keeping strategies, technology, and data practices compliant with changing rules, ensuring ongoing success.
In a landscape where the concept of a "composable CDP" has gained traction, read about our approach. While some packaged CDP solutions promise flexibility but fall short, Tealium's composable architecture is more than just a buzzword; it's a philosophy that empowers businesses to optimize their data management strategies.