We're excited to introduce DataAccess with our new Tealium Insights, a powerful business intelligence tool designed to help you visualize and report on your customer data. Now you can automate insights through templated and custom reporting demonstrating all the value you’re creating with your customer data management, right from within the Customer Data Hub.
We're thrilled that Everest Group has named Tealium a Customer Data Platform (CDP) Leader in its latest PEAK Matrix® Report. This recognition is a testament to Tealium's dedication to delivering exceptional data management and customer engagement solutions.
In the ever-evolving world of business, putting customers first is key. Thriving businesses use data to deliver precisely targeted messages. As data utilization evolves, a solid data strategy is vital. Enter Tealium's latest game-changer: the LinkedIn Conversions API connector. This new connection creates a direct link between your server's advertising data and LinkedIn, redefining how advertisers assess their media campaign performance.
In today's fast-paced digital world, the key to success in marketing lies in staying ahead of the curve and continuously improving your skills. As a marketer, it's crucial to understand the tools and technologies that can help you make data-driven decisions and create more personalized and effective campaigns. Tealium, a leading customer data platform, offers a comprehensive education program that allows you to level up your skills on your own terms. In this blog post, we'll explore Tealium Education and the various options it provides for marketers looking to enhance their expertise.
Discover the keys to superior customer experiences! Focus on business outcomes, guide data and analytics leaders to identify vital data management needs, and recommend the right technology investments for customer data. Many struggle to attain a 360-degree view of customers, leading to Gartner® predicting that by 2026, 80% will abandon this pursuit due to compliance, outdated methods, and trust issues. Avoid confusion among overlapping tools.
Companies are working fast to find new ways to offer customers tailored interactions as the digital marketing landscape continues to change. Finding new methods is now more urgent than ever due to factors including regulatory changes and the loss of third-party cookies. Identity providers have emerged as key players to close this gap, but there is not a universal remedy because the market is fragmented (with built-in and purchased capabilities).
In today's data-driven world, robust privacy safeguards are essential due to the constant collection and sharing of personal information. Adhering to evolving global privacy regulations benefits businesses through increased customer trust, reduced data breach risks, and lower legal liabilities. The key challenge is keeping strategies, technology, and data practices compliant with changing rules, ensuring ongoing success.
In a landscape where the concept of a "composable CDP" has gained traction, read about our approach. While some packaged CDP solutions promise flexibility but fall short, Tealium's composable architecture is more than just a buzzword; it's a philosophy that empowers businesses to optimize their data management strategies.