In a constantly changing ad tech and data ecosystem, leveraging first-party data and first-party tools is critical to ongoing customer insights. First-party Domains allows you to manage all data operations from Tealium in a first-party context.
Beginning February 15th, 2021, website events that are shared using the Facebook Conversions API require additional parameters to remain operational. This notification describes the new parameters and how to configure them using your Facebook Conversions connector.
Tealium is proud to introduce our newest product, Tealium Predict, a fully-managed product that simplifies machine learning. Predict is a built-in machine learning technology product used with Tealium AudienceStream CDP.
The previously announced Load Order Manager experiment has several improvements planned in preparation for its general release. You can be notified of the updates by following this post -- just click above for more options and click Subscribe.
This release includes the all-new feature, CCPA Consent Manager for Tealium iQ Tag Management. The CCPA Consent Manager enables you to add a privacy banner and popup to your site in support of compliance for the California Consumer Protection Act (CCPA).