Announcements Blog

We're excited to announce that the Custom Triggers feature for Tealium Data Transformation Functions is now available. Custom triggers are rules you create to specify when to execute a data transformation function.

Check out the details on our Tealium for Pharma product launch, unifying digital and physical journeys for better HCP and patient experiences.

What this means for everyone

Tealium is constantly expanding our CDP capabilities to cater to specific use cases. This is only the beginning of verticalized CDP solutions, with more to come. Of Tealium’s 870+ customers, 10 of the world’s leading Pharma companies (aka most highly regulated) are already running on Tealium. This helps companies in any vertical know they can count on the platform to deliver trusted customer experiences.

We’ve changed the attribute details to now appear in a dedicated slideout. This reduces the amount of data the attributes screen needs to load, speeding things up for you and letting you get right back to delighting your customers with great experiences.

In a market where data is an organization’s most valuable asset, even the best data goes to waste if you can’t effectively put it to use. It’s no longer enough to just integrate data— you have to figure out how to use it at scale, across an increasingly complicated and out of order customer journey. That’s no easy feat. But, we have good news! Tealium’s upcoming releases create the most powerful combination of insight and action for organizations looking to scale the power of data for CX.

We're excited to announce that the Tealium Data Transformation Functions feature is now available. You can use data transformation functions to modify incoming event data, as follows:

• Flatten the event object passed to the function.
• Remove sensitive data, such as a phone number or an email address.
• Modify variables in the event object.
• Populate variables in the event object based on other values.
• Rename variables.

We’re excited to announce the latest release to Tealium Predict ML, with significant improvements in the workflows to create, train, and deploy models.

These new enhancements help you train and deploy models faster and easier with clearer steps and enhanced visualizations. The new interface provides more guided experiences to help you better interpret models and act on the predictions generated by the models.

Every part of your business impacts the customer. That’s why, when it comes to customer data, your business needs a solution at the heart of everything connecting the dots. That solution must be flexible, robust, and connected. Tealium’s ‘Integrate Everything’ release gives you access to more data types than ever, more flexibility in how you customize that data to your business, and the critical connections to the tech ecosystem to put it to work.

We're excited to announce the availability of user credentials for DataAccess. You can now generate user-specific credentials without interrupting existing connections.

In a constantly changing ad tech and data ecosystem, leveraging first-party data and first-party tools is critical to ongoing customer insights. First-party Domains allows you to manage all data operations from Tealium in a first-party context.

Today, we're announcing our plan to end support for Internet Explorer 11 in the Tealium Customer Data Hub.