Announcements Blog

We're excited to announce that the Tealium Data Transformation Functions feature is now available. You can use data transformation functions to modify incoming event data, as follows:

• Flatten the event object passed to the function.
• Remove sensitive data, such as a phone number or an email address.
• Modify variables in the event object.
• Populate variables in the event object based on other values.
• Rename variables.

We’re excited to announce the latest release to Tealium Predict ML, with significant improvements in the workflows to create, train, and deploy models.

These new enhancements help you train and deploy models faster and easier with clearer steps and enhanced visualizations. The new interface provides more guided experiences to help you better interpret models and act on the predictions generated by the models.

Every part of your business impacts the customer. That’s why, when it comes to customer data, your business needs a solution at the heart of everything connecting the dots. That solution must be flexible, robust, and connected. Tealium’s ‘Integrate Everything’ release gives you access to more data types than ever, more flexibility in how you customize that data to your business, and the critical connections to the tech ecosystem to put it to work.

We're excited to announce the availability of user credentials for DataAccess. You can now generate user-specific credentials without interrupting existing connections.

In a constantly changing ad tech and data ecosystem, leveraging first-party data and first-party tools is critical to ongoing customer insights. First-party Domains allows you to manage all data operations from Tealium in a first-party context.

Today, we're announcing our plan to end support for Internet Explorer 11 in the Tealium Customer Data Hub.

We're excited to announce that the Tealium Functions feature is now available. Tealium Functions is a new feature for EventStream API Hub and AudienceStream CDP customers that provides a quick and intuitive way to customize Tealium for your unique business needs with just a few lines of JavaScript code.

We have expanded and simplified how you manage code in the utag.sync.js file. 

Starting June 1, 2021, Tealium Collect endpoints will no longer accept requests from older web browsers and devices that do not support TLS 1.2 (or newer).

Beginning February 15th, 2021, website events that are shared using the Facebook Conversions API require additional parameters to remain operational. This notification describes the new parameters and how to configure them using your Facebook Conversions connector.