A new version of the Facebook Pixel tag is now more tightly integrated with the Facebook Server-Side Events connector. The upgraded tag has several improvements to the client-side configuration options, including an option to integrate with the Facebook Server-Side API for Web. The tag is available now in the Tealium Tag Marketplace and the connector has been released from experiments and is now available in the Tealium Connector Marketplace.
The following improvements make it easier than ever to add the Facebook Pixel tag to your account:
The new Facebook Pixel tag is optimized for the most common use cases to make it as easy as possible set up. For example, purchase tracking occurs automatically when an order ID is detected in the data layer. The tag now has only three configuration options, but the mapping toolbox is available for advanced use cases.
To support the server-side integration, the tag can now generate unique event IDs for each event tracked. These event IDs can be mapped in the connector to synchronize the web events and server-side events. This feature requires an active Tealium Collect tag.
The tag emits new event attributes using the following naming convention:
Tealium Customer Data Hub