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Tealium Release Notes

[ Edited ]

April 2017

Universal Data Hub

  • (Cool Stuff) You can now create an event filter to control which events make their way to AudienceStream. This feature can be found in the UDH settings.
  • (Fix) This release addresses some cosmetic issues in AudienceSizing.
  • (New Stuff) UDH Attributes from all scopes (Events, Visit, Visitor, and Omnichannel) can now be marked as "Restricted Data" to protect them from being included in services that send data out of the UDH. Learn more

iQ Tag Management

  • (Fix) The logic for MFA session expiration has been improved. Better security is always a good thing.

Tags

  • (Cool Stuff) The Criteo Adblock tag has been added to the iQ Tag Marketplace.
  • (Cool Stuff) The Extole tag in iQ has been updated to support multiple Extole "names" and CTAs to fire with no Element ID and accept data. Learn more
  • (Cool Stuff) The Tealium SEO tag in iQ was updated to support custom JSON-LD via mapping. Learn more
  • (Cool Stuff) The Tealium Generic Tag for iQ was updated to support a callback function that no longer requires you to customize the tag template. Learn more
  • (Cool Stuff) The Google Universal Analytics tag for iQ was updated to better support the "displayFeatures" plugin and to extend the number of "contentGroup" parameters from 5 to 10.
  • (Cool Stuff) The Trusted Shops tag has been added to the iQ Marketplace.

Installations

  • (Cool Stuff) The Tealium Android library has a new module that allows the client to add the Ad ID to the data layer. (Learn more)
  • (New Stuff) A new integration for the Shopify platform allows you to get the Tealium Javascript library (utag.js) and a populated data layer installed with minimal effort. Learn more

Connectors

  • (Cool Stuff) The Mailchimp connector for UDH was only showing up to 10 email lists from your linked account. It now shows up to 500.
  • (New Stuff) The Segment connector has been added to the UDH Marketplace. Learn more

March 2017

Connectors

  • (Fix) The Google Universal Analytics connector, in some cases, was not handling empty parameters properly causing those events to not be delivered correctly. Empty parameters are now omitted from the delivered events.
  • (Fix) The Microsoft CRM Dynamics connector now supports entity metadata.
  • (New Stuff) The Sizmek (MediaMind) connector has been added to the UDH Marketplace with support for three new Audience actions.
  • (New Stuff) The AppNexus connector has been added to the UDH Marketplace, with support for audience level actions for real time segment updates.

Universal Data Hub

  • (Cool Stuff) You can now whitelist which domains are allowed to make requests to the Data Layer Enrichment endpoint with a setting in UDH. If no domains are specified, requests from all domains are honored.
  • (Cool Stuff) The AudienceStore connector naming and branding was updated. Previously this was named "Managed S3 for Audiences".
  • (Fix) If you had an extended rule applied to an Audience the "Edit" button for the Audience was malfunctioning and preventing further edits to the Audience. This has been fixed.
  • (Fix) Audience Discovery had several usability issues, such as favorite numbers not updating perspective, date filters being set to incorrect dates, and blank labels, which have all been remedied.
  • (Fix) The "has changed" operator was unintentionally offered in Audience conditions. It has been adjusted to only be available for Enrichment rules.
  • (Fix) The Split String enrichment percentage values were not visible in the UI due to a styling issue, which has been corrected.
  • (Fix) Broken links happen. We fix 'em as we find 'em.

Tags

  • (Cool Stuff) The Conversant tag has been updated in the Tealium iQ Marketplace to clarify branding and functionality.
  • (Cool Stuff) The mapping toolbox for the Google Universal Analytics tag received a cosmetic update. Pretty things are nice, aren't they?
  • (Cool Stuff) The Sperse tag has been added to the iQ Marketplace.
  • (Cool Stuff) A major, vendor-approved, update to the Bronto tag in the iQ Marketplace with added support for Cart Recovery, Browse Recovery, Pop-Up Manager, and Coupon Manager. (Learn more)
  • (Cool Stuff) The Site Improve tag has been added to the iQ Tag Marketplace.
  • (Cool Stuff) The Nielsen DCR tag received a vendor-approved update, which includes: a new description, new tooltips, more accurate configuration options, and clarification about required/optional fields.
  • (Cool Stuff) The LiveRamp Arbor tag has been added to the iQ Tag Marketplace.
  • (Fix) Minor fixes applied to the Pinterest tag in the iQ Marketplace.
  • (New Stuff) The Buyapowa tag has been added to the iQ Tag Marketplace.
  • (New Stuff) The TouchCommerce tag has been added to the iQ Tag Marketplace.
  • (New Stuff) LiveRamp tag added to the iQ Tag Marketplace. LiveRamp (an Acxiom company) unifies customer data across disparate systems, providing the connectivity brands need to reach consumers across channels and measure the impact of marketing on sales._

Installations

  • (Cool Stuff) The Cordova Plugin has been updated with new API methods, core libraries, and support for the retrieval of volatile/persistent data. (Learn more)
  • (Cool Stuff) A new lightweight module for iOS that listens for Optimizely events and experiment information so it can be used in iQ and UDH integrations. (Learn more)
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