Tealium's EMEA Director of Implementation, @AlexS will join our Ask Me Anything series with a Q&A session about implementing Tealium products.
Don't be shy, Tealium users! Come post your most pressing implementation questions for our Director of Implementation in the EMEA region. @AlexS will be on this discussion thread in less than 20 hours to answer your most pressing questions. Ask Alex anything! It's like having a really solid, free consulting resource in your corner. Hope to see your questions here soon!
08-21-2019 09:15 AM - edited 08-21-2019 09:57 AM
Hello, I’m Alex Sandrey the Implementation Director for Tealium in EMEA. I’ve been with Tealium for over 2 years now, and before that I was a customer responsible for deploying and managing Tealium for 3 years. I have some good experiences around the deployment, governance and getting the best out of your Tealium products from both sides of the fence (so to speak).
So any questions, please, now is the time!
To get us started, I'm going to share the top three questions our team hears when dealing with implementing Tealium. @AlexS will answer these questions:
Answers coming shortly...
08-21-2019 09:40 AM - edited 08-21-2019 09:56 AM
- What is Tealium? This is a question not often asked by users like you, but stakeholders who many product users have to work with.
“What is Tealium?” does come up quite often.
As you say, this is not often from the Teams we work with directly but stakeholders or other interested parties within the client’s organisation.
Obviously, if you’re here, you already know one of the best places to get the answer to that question! But it can be a challenge if you are the evangelist within a mid to large organisation.
The answer will depend on what of the Tealium products you have bought. As a customer responsible for the deployment of a TMS, one of the first tasks I did was write an ABC of (in my case) tag management. This was a document that I referred back to many times and shared with many teams to first cover the basics but also provide some of the benefits and alleviate concerns.
As a new client, or if you’re looking at other Tealium products I would highly recommend you be prepared to both answer this within your organisation (as well as asking for help from your implementation team) to answer with you.
08-21-2019 09:54 AM - edited 08-21-2019 10:31 AM
- Which teams from my company should be involved in the implementation of Tealium?
This is something that we always look to cover as part of a kickoff on new projects. The exact roles will differ within organisations and again, there may be some differences depending on which of the Tealium products you are implementing but some common roles to consider are:
Within Tealium we have project management to ensure all our resources and deliverables are aligned however, having a key contact and individual within the client is the number one role we ask for. This helps with aligning the different teams and provide internal stakeholder management as well as escalation and decisioning. Without this you can get lost in differing team priorities.
Web/Mobile Developer Lead
As with any technical project someone within the organisation who will be responsible for technical aspects of implementation (and ideally business as usual) is a must. Their exact skills will depend on which Tealium products but often this will be someone with in the IT team responsible for Web or mobile who either has (themselves or one of their team) front end web coding skills.
From a TMS point of view, but also within the CDP space, Tealium acts as a vehicle to allow you and your organisation to leverage your existing marketing technologies to greater effect. This is a much smoother and more value driven process if the owners of the tools are engaged within the project. They can hep provide greater context around how they use your tools now and where they struggle to get the right or consistent data which really helps set your priorities and keep focused.
This has two flavours (if you will) depending on what you’re implementing. If you’re more on the TMS side the Data Owner is more around the governance and internal owner of what information goes where, what your data layer looks like, who has access, etc. If you’re looking towards the UDH then the Data Owner can be more around your organisations storage and use of customer data (be it your own data warehouse or one of the solutions we can connect to).
08-21-2019 10:25 AM - edited 08-21-2019 10:29 AM
- Training! How to get it and who should get it, and when should it happen?
We always recommend new users head to TLC to start their training and education. Depending on your style of learning we have:
To the question of when: if you’re interested in learning more about Tealium there’s never a better time than… now! If you’re investing a bit more of your time, such as attending a bootcamp, I suggest timing it a bit closer to the beginning of your implementation process so you can apply that hands-on experience straight into your working world.
I hope people found some of the above useful. As part of the Customer Success management team I am always willing to talk to customer around both how to best start their journey with Tealium but also how to improve and evolve with us.
Please reach out to your Tealium Account Manager if you’re interested in discussing any of the topics raised today or anything else relating to your continued use and incremental improvement usage of the Tealium platform.