09-13-2018 07:58 PM - edited 09-13-2018 10:11 PM
Could you please help to suggest on how to build the Customer Click Journey path report with Audience Stream and Analytics Tool?
Here is the sample path report for customer click.
Facebook > Organic > Expedia.com > TripAdvisor.com > PPC > Direct
Facebook is the first touch point and Direct is the last touch point that customer made the conversion.
Is there anyway to create this report in Analytics tool to see the click path before conversion happen?
For more infomation,
Is the Audience Stream can collect the visit from the 3rd party site such as Facebook, Twitter, Email which are not track by Analytic tool but can send the data to Analytics to generate the Customer Click Journey report?