Services: AdRoll Account
Tealium iQ's Tag marketplace offers a wide variety of Tags. Click here to learn how to add a Tag to your profile.
Tip: Place this Tag at the bottom of the list in the Tags tab; Adroll recommends you load this Tag after the webpage has rendered completely.
Load Rules determine when and where to load an instance of this Tag. The 'Load on All Pages' rule is the default Load Rule. To load this Tag on a specific page, create a new load rule with the relevant conditions.
Note: AdRoll recommends loading the Tag on every page of the site to properly segment visitors. Leave the default 'Load on All Pages' selection as is.
Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor Tag. The destination variables for this Tag are available in the Mapping toolkit. For ease of use, the variables are grouped into different categories.
Adroll allows you to set custom values for your conversions. Map to the "adroll_custom_data." destination then append the data source's name to the destination variable. Repeat this process for every data source you want to map (example: _corder mapped to adroll_custom_data.ORDER_ID).