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This article describes how to set up the AdRoll Smart Pixel tag in your Tealium iQ Tag Management account.
In this article:
adroll_record_user
function with data from the adroll_record_user
object in mapping.name=param
, map a value to adroll_segments
using mapping toolbox. Ssample values are checkout
or orderconfirm
.adroll_custom_data
values, such as map _corder
to adroll_custom_data.ORDER_ID
.adroll_conversion_value
is automatically mapped to _csubtototal
from E-Commerce Extensionadroll_conversion_value
parameter will only be set if an Order ID is set.First, go to Tealium's tag marketplace and add the AdRoll Smart Pixel tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are:
Variable | Description |
---|---|
adroll_custom_data.myvar |
|
adroll_record_user.myvar |
|
adroll_conversion_value |
|
adroll_currency |
|
adroll_segments |
|
adroll_email |
|
adroll_custom_data.product_id |
|
adroll_custom_data.product_group |
|
adroll_custom_data.product_action |
|
adroll_custom_data.product_category_id |
|
adroll_adv_id |
|
adroll_pix_id |
|
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