This article describes how to set up the Adform tag in your Tealium iQ Tag Management (TiQ) account.

In this article:

Table of Contents Placeholder

Tag Tips

  • Uses the following E-Commerce variables
    • _corder
    • _csubtotal
    • _ccurrency
    • _ccountry
    • _cprod
    • _ccat
    • _cquan
    • _cprice
  • Divider
    Tells Adform which character to use to split up the pagename.
    • The default value is the pipe character "|".
    • Can be overridden by mapping
  • Custom variables can be mapped to order-level or product-level.
    • Possible values are sv[n], svn[n] or var[n] where n is any integer from 0 to 89.
  • The Purchase step must be mapped using a lookup table.
    • Step 1: Product View
    • Step 2: Basket
    • Step 3: Conversion (thank-you page)
  • Custom Order / Product Vars
    • var – Data Object Variable
    • sv – String Variable
    • svn – Numeric Variable

Tag Configuration

First, go to Tealium's tag marketplace and add the Adform tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Tracking Setup ID
    • Unique Client ID number generated by the Adform system.
  • Page Name
    • Unique name for the tracking point.
    • Use variable mapping to set this dynamically.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable Description
campaignid Tracking Setup ID/Campaign ID
page_name Tracking Point Name/Page Name
divider Divider

E-Commerce

Variable Description
order_id
  • Order ID
  • Overrides _corder.
order_subtotal
  • Subtotal
  • Overrides _csubtotal.
order_status
  • Order Status
order_currency
  • Currency
  • Overrides _ccurrency.
customer_country
  • Country
  • Overrides _ccountry.
customer_agegroup
  • Age Group
customer_gender
  • Gender
product_id
  • Array
  • List of Product IDs
  • Overrides _cprod.
product_name
  • Array
  • List of Names.
  • Overrides _cprodname.
product_category
  • Array
  • List of Categories.
  • Overrides _ccat.
product_category_id
  • Array
  • List of Category IDs.
product_quantity
  • Array
  • List of Quantities.
  • Overrides _cquan.
product_unit_price
  • Array
  • List of Prices.
  • Overrides _cprice.
product_weight
  • Array
  • List of Product Weights.
step
  • Step
  • Values of 1/ 2/ 3.

Custom Order/Products

Custom variables can be mapped to order-level or product-level. Possible values are sv[n], svn[n] or var[n] where n is any integer from 0 to 89.

Variable Description
order
  • Order
product
  • Product
var
  • Data Object Variable ranging from 1 to 10.
sv
  • String Variable, ranging from 1 to 89.
svn
  • Numeric Variable ranging from 1 to 2.

Vendor Resources