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This article describes how to set up the Adform tag in your Tealium iQ Tag Management (TiQ) account.
In this article:
_corder
_csubtotal
_ccurrency
_ccountry
_cprod
_ccat
_cquan
_cprice
sv[n]
, svn[n]
or var[n]
where n
is any integer from 0
to 89
.var
– Data Object Variablesv
– String Variablesvn
– Numeric VariableFirst, go to Tealium's tag marketplace and add the Adform tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are:
Variable | Description |
---|---|
campaignid |
Tracking Setup ID/Campaign ID |
page_name |
Tracking Point Name/Page Name |
divider |
Divider |
Variable | Description |
---|---|
order_id |
|
order_subtotal |
|
order_status |
|
order_currency |
|
customer_country |
|
customer_agegroup |
|
customer_gender |
|
product_id |
|
product_name |
|
product_category |
|
product_category_id |
|
product_quantity |
|
product_unit_price |
|
product_weight |
|
step |
|
Custom variables can be mapped to order-level or product-level. Possible values are sv[n]
, svn[n]
or var[n]
where n
is any integer from 0
to 89
.
Variable | Description |
---|---|
order |
|
product |
|
var |
|
sv |
|
svn |
|
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