Adform Tag Setup Guide

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This article describes how to set up the Adform tag in your Tealium iQ Tag Management (TiQ) account.

In this article:

Table of Contents Placeholder

Tag Tips

• Uses the following E-Commerce variables
  • _corder
  • _csubtotal
  • _ccurrency
  • _ccountry
  • _cprod
  • _ccat
  • _cquan
  • _cprice
• Divider
  Tells Adform which character to use to split up the pagename.
  • The default value is the pipe character "|".
  • Can be overridden by mapping
• Custom variables can be mapped to order-level or product-level.
  • Possible values are sv[n], svn[n] or var[n] where n is any integer from 0 to 89.
• The Purchase step must be mapped using a lookup table.
  • Step 1: Product View
  • Step 2: Basket
  • Step 3: Conversion (thank-you page)
• Custom Order / Product Vars
  • var – Data Object Variable
  • sv – String Variable
  • svn – Numeric Variable

Tag Configuration

First, go to Tealium's tag marketplace and add the Adform tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Tracking Setup ID
  • Unique Client ID number generated by the Adform system.
• Page Name
  • Unique name for the tracking point.
  • Use variable mapping to set this dynamically.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
campaignid	Tracking Setup ID/Campaign ID
page_name	Tracking Point Name/Page Name
divider	Divider

E-Commerce

Variable	Description
order_id	Order ID Overrides _corder.
order_subtotal	Subtotal Overrides _csubtotal.
order_status	Order Status
order_currency	Currency Overrides _ccurrency.
customer_country	Country Overrides _ccountry.
customer_agegroup	Age Group
customer_gender	Gender
product_id	Array List of Product IDs Overrides _cprod.
product_name	Array List of Names. Overrides _cprodname.
product_category	Array List of Categories. Overrides _ccat.
product_category_id	Array List of Category IDs.
product_quantity	Array List of Quantities. Overrides _cquan.
product_unit_price	Array List of Prices. Overrides _cprice.
product_weight	Array List of Product Weights.
step	Step Values of 1/ 2/ 3.

Custom Order/Products

Custom variables can be mapped to order-level or product-level. Possible values are sv[n], svn[n] or var[n] where n is any integer from 0 to 89.

Variable	Description
order	Order
product	Product
var	Data Object Variable ranging from 1 to 10.
sv	String Variable, ranging from 1 to 89.
svn	Numeric Variable ranging from 1 to 2.

Vendor Resources

• Adform Test and Support Center
• Adform Click and Tracking Pixel