This article describes how to set up the Adition Cookie Matching tag in your Tealium iQ Tag Management account.

In this article:

Table of Contents Placeholder

Tag Tips

  • This is the Cookie Matching version of Adition, allowing you to synchronize Visitor ID information between Tealium and Adition.
  • This tag is used in conjunction with another Adition tag.
  • Sends the following server-side attribute back to Tealium:
    • adition_user_id

Tag Configuration

First, go to Tealium's tag marketplace and add the Adition Cookie Matching tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Tealium Account
    • Name of your Tealium account.
    • Required to redirect to the correct vdata endpoint.
    • Defaults to your Tealium iQ account name.
  • Tealium Profile
    • Name of your Tealium profile.
    • Required to redirect to the correct vdata endpoint.
    • Defaults to your Tealium iQ profile name.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable Description
tealium_account
  • Tealium Account
tealium_profile
  • Tealium Profile