This article describes how to set up the Adition (Tagging) tag in your Tealium iQ Tag Management account.

In this article:

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Tag Tips

  • This is the Tagging version of Adition.
  • Set the domain according to your agreement with Adition.
    • Default value:
    • AdfarmID: ad<id>
    • Custom: <subdomain>.<domain>.<tld>
  • The default return type is img.
  • Map tag[key.subkey] as tag.key.subkey in mappings.

Tag Configuration

First, go to Tealium's tag marketplace and add the Adition (Tagging) tag.  (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Domain
    • Domain supplied by Adition.
    • The default domain is:
  • Network ID
    • Required.
    • A string of numbers, such as 241

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
Tag Type Tag Type
Domain Domain
Tag [Key.Subkey]
Network ID Network ID