This article describes how to set up the Adlucent tag in your Tealium iQ Tag Management account.

In this article:

Tag Tips

  • Use the E-Commerce extension to set the following parameters:
    • Order ID
    • Customer ID
    • List of SKUs
    • List of Quantities
    • List of Prices
    • List of Categories
  • Use mapping to:
    • Dynamically override the standard config values
    • Dynamically override the E-Commerce extension values
    • Set a value for Customer Type

Tag Configuration

First, go to the tag marketplace and add the Adlucent tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Retailer ID: Your Adlucent retailer ID.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard

Variable Description
Retailer ID (retailer)
Customer ID (customerID)
Customer Type (customerType)
Order ID (orderKey)
List of SKUs (sku) [Array]
List of Quantities (qty) [Array]
List of Prices (price) [Array]
List of Categories (category) [Array]
Public