Name: Advertising.com Dynamic Retargeter (ADR)
Type: Retargeting Ads
Services: Ad Desk
Tealium iQ's Tag marketplace offers a wide variety of Tags. Click here to learn how to add a Tag to your profile.
Example: www.example.com/ABC Microwave
Note: You have the option to override the Page Type selection or set it dynamically via mapping.
Load Rules determine when and where to load an instance of this Tag. The 'Load on All Pages' rule is the default Load Rule. To load this Tag on a specific page, create a new load rule with the relevant conditions.
Best Practice: Advertising.com stipulates that this Tag should be loaded on the product, cart, and confirmation pages. To do so, you must set up relevant Load Rule conditions. However, the standard recommendation is to load this Tag on all pages of your site, so you can earn a better insight into the visitors' shopping preferences and later leverage that information for retargeting.
Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor Tag. To learn how to set up dynamic mapping for this Tag, see the Advertising.com Dynamic Retargeter: Mapping article.