RemThis article describes how to set up the Alphonso Website Tag tag in your Tealium iQ Tag Management account.

In this article:

Table of Contents Placeholder

Tag Tips

  • The Use Default configuration options will cause the tag to act in the same manner as placing the snippet directly on your page.
  • The Session ID, UTM Source, and UTM Medium populate automatically. To manage these options yourself, turn these options off.
  • Add custom values by using the + Add Custom Destination button.

Tag Configuration

First, go to Tealium's tag marketplace and add the Alphonso Website Tag tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Customer ID
    • A value provided by Alphonso.
  • Use Default Session Management
    • Use the Alphonso session management included with the code snippet.
    • If set to no, you will need to map Session ID.
  • Use Default UTM Parsing
    • Use the Alphonso UTM parameter parsing included with the code snippet.
    • If set to no, you will need to map Campaign Source and Campaign Medium

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Description Description
cust
  • Customer ID
ord
  • Cache Buster
utm_src
  • Campaign Source
utm_mdm
  • Campaign Medium
url
  • Page URL
title
  • Page Title
session_id
  • Session ID
sess_status
  • Session Status
ref
  • Referrer URL
event_type
  • Event Name
event_value
  • Event Value
useDefaultSession
  • Use Default Session Management
useDefaultUtm
  • Use Default UTM Parsing
useOnBeforeUnload
  • Use OnBeforeUnload Pixel
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Last update:
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