This article describes how to set up the Amobee Cookie Matching Service tag in your Tealium iQ Tag Management account.

In this article:

Tag Tips

  • Sends the following server-side attribute back to Tealium:
    •  amobee_id
  • If left blank, the Tealium account and profile names are automatically populated.

Tag Configuration

First, go to the tag marketplace and add the Amobee Cookie Matching Service tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Amobee Token (Your Amobee Token)
  • Tealium Account:
  • Tealium Profile

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:


Variable Description
  • Amobee token
  • Your Amobee token, as provided by Amobee.
  • Tealium account name
  • Tealium profile name