Amplitude Tag Setup Guide

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This article describes how to set up the Amplitude tag in your Tealium iQ Tag Management (TiQ) account.

In this article:

Table of Contents Placeholder

Tag Tips

• Conversion fires when Order ID is set.
• Supports the following E-Commerce extension parameters:
  • Order ID (_corder)
  • Cart or Order Type (_ctype)
  • Customer ID (_ccustid)
  • List of Product IDs ( _cprod)
  • List of Quantities (_cquan)
  • List of Prices (_cprice)

Tag Configuration

First, go to Tealium's tag marketplace and add the Amplitude tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• API Key
  The API or Project Key supplied by Amplitude.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
api_key	The API or Project Key supplied by Amplitude.
batchEvents	Boolean
cookieExpiration	Number
cookieName	String
deviceId	String
deviceIdFromUrlParam	Boolean
domain	String
eventUploadPeriodMillis	Number
eventUploadThreshold	Number
forceHttps	Boolean
includeGclid	Boolean
includeReferrer	Boolean
includeUtm	Boolean
language	String
optOut	Boolean
platform	String
saveEvents	Boolean
savedMaxCount	Number
saveParamsReferrerOncePerSession	Boolean
sessionTimeout	Number
uploadBatchSize	Number

User Properties

Use these mappings to control user property operations that set and update user property values, such as location, language, account type, or player type.

Change custom to the name of the user property. For example, to map a user language create a mapping for set.language.

Learn more about Amplitude User Properties.

Variable	Description
add.custom	Increment the numerical value by a specified number
append.custom	Append the value to the property array
prepend.custom	Prepend the value to the property array
set.custom	Set or overwrite the property value
setOnce.custom	Set the value, and once set these values cannot be overwritten
unset.custom	Unset the value to null

Events

Variable	Description
Event Name
eventProperties.custom

E-Commerce

Variable	Description
order_id	Order ID Overrides _corder.
order_type	Cart or Order Type Overrides _ctype.
customer_id	Customer ID Overrides _ccustid.
product_id	Array List of Product IDs Overrides _cprod.
product_quantity	Array List of Quantities Overrides _cquan.
product_unit_price	Array List of Prices   Overrides _cprice.