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Anura is an ad fraud detection solution that analyzes your traffic to identify real users versus bots, malware, and fraudulent human users. This article describes how to configure the Anura marketplace tag for Tealium iQ Tag Management (TiQ).
In this article:
The Anura tag places your basic Anura response, such as "good", "suspect", etc. Response Variable Name in your requested Response Location. If you are using Script Response the Response Object Variable Name will be available in the default Anura window object.
First, go to Tealium's tag marketplace and add the Anura tag to your profile (Learn more about how to add a tag).
After adding the tag, configure the following settings:
Load Rules determine when and where to load an instance of this tag on your site.
Recommended Load Rule: Load on All Pages
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The destination variables for the Anura tag are built into its Data Mapping tab. Available categories are:
Tag Destination | Description | Variable |
---|---|---|
Instance |
|
instance |
Source Tracking ID |
|
source |
Campaign Tracking ID |
|
campaign |
Unique External ID |
|
exid |
Response Object Variable Name |
|
variable |
Result Method |
|
result_method |
Result Location |
|
result_location |
Response Variable Name |
|
response_variable |
Visitor IP Address |
|
ip |
Visitor User Agent |
|
ua |
Since the Anura tag is e-commerce enabled, it will automatically use the default E-Commerce extension mappings. Manually mapping in this category is generally not needed unless you want to override extension mappings or your desired e-commerce variable is not offered in the extension.
Destination | Description | E-Commerce Extension Variable |
---|---|---|
Order ID |
Unique identifier assigned to the final order. |
_corder |
Sub Total |
Sub total amount of the final order. |
_csubtotal |
Currency |
Currency used in the payment. |
_ccurrency |
List of Product IDs |
Unique identifier of each product in the product array. |
_cprod |
List of Product Names |
Name of each product in the product array. |
_cprodname |
List of Brand |
Brand of each product in the product array. |
_cbrand |
List of Categories |
Name of each product in the product array. |
_ccat |
List of Quantities |
Quantity of each product in the product array. |
_cquan |
List of Prices |
Unit price of each product in the product array. |
_cprice |
e-comm destination name | Insert description. | N/A |
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