AppsFlyer Web SDK Tag Setup Guide

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This article describes how to set up the AppsFlyer Web SDK tag in your Tealium iQ Tag Management account.

The Web-S2S API for People-Based Attribution complements the Web SDK allowing marketers to report events occurring on their websites but outside the scope of the Web SDK

In this article:

• Tag Tips
• Tag Configuration
• Data Mappings
• Tag Configuration
• E-Commerce
• Events
• Event-specific Parameters

Tag Tips

• To get your Web Dev Key go to AppsFlyer > My Apps > View brand bundles.
• Use mappings to:
  • Dynamically override the E-Commerce extension values
  • Setup event triggers
• Supports the following E-Commerce extension values:
  • Order Subtotal (_csubtotal)
  • Order Currency (_ccurrency)

Tag Configuration

First, go to the tag marketplace and add the AppsFlyer Web SDK tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Web Dev Key

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Tag Configuration

Variable	Description
Web Dev Key (web_dev_key)	[String]

E-Commerce

Variable	Description
Sub Total (order_subtotal) (Overrides _csubtotal)	[String]
Currency (order_currency) (Overrides _ccurrency)	[String]

Events

Variable	Description
Search	search
AddToCart	addToCart
RemoveFromCart	removeFromCart
Purchase	purchase
Download	download
Signup	signup
Subscriptions	subscriptions
Custom	Custom

Event-specific Parameters

Variable	Description
Search	search
AddToCart	addToCart
RemoveFromCart	removeFromCart
Purchase	purchase
Download	download
Signup	signup
Subscriptions	subscriptions
Custom Event	Custom_Event