The AudienceOne Discovery tag uses link functionality to send data such as demographics, psychographics, and segment data to Tealium that enables the possibility of categorizing and visualizing users in real time. This article describes how to set up the AudienceOne Discovery tag in your Tealium iQ Tag Management account.

In this article:

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Tag Tips

  • Sends the following server-side attributes back to Tealium:
    • event_name ="aoneready"
    • aone_tuuid
    • aone_home_zip
    • aone_work_zip
    • aone_demographic
    • aone_interest
  • If left blank, Tealium Account and Tealium Profile will be automatically populated with your current TiQ account and profile.

Tag Configuration

First, go to Tealium's tag marketplace and add the AudienceOne Discovery Tag tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Account ID
    • Your AudienceOnce Account ID.
  • Tealium Account
    • Optional.
    • Your Tealium account.
  • Tealium Profile
    • Optional.
    • Your Tealium profile.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
  • Account ID
  • Tealium Account
  • Tealium Profile