Awin Tag Setup Guide

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Awin (previously Affiliate Window) is an advertiser tracking suite built with affiliate marketers in mind. This article describes how to configure Awin tracking in your Tealium iQ account.

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Pre-requisites

• Requires the E-commerce Extension for sales tracking

Tag Configuration

First, go to Tealium's Tag Marketplace and add the Awin Tag to your profile (how to add a Tag?).

After adding the Tag, configure the below settings:

• Merchant ID: The Awin advertiser program ID
• Tag Type:
  • Script: Used for Product Level Tracking
  • Image: Used as an alternate tracking method

Load Rules

Load Rules determine when and where to load an instance of this Tag on your site.

Data Mappings

Mapping is the process of sending data from a Data Layer Variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a Variable to a Tag destination, see Data Mappings.

The destination variables for the Awin Tag are built into its Data Mapping tab. Available categories are:

Standard (Script Tag)

Destination Name	Description
Merchant ID	Map to this variable to dynamically configure Awin advertiser program ID
Sale Amount	Map to this variable to configure the total basket amount
Channel	Map to this variable to configure the name of the channel which is the last click referrer
Order Ref	Map to this variable to configure the unique order reference value
Voucher Code	Map to this variable to configure the voucher used in the transaction
Test Mode	Map to this variable to configure the transaction tracking (1 during testing, 0 for live)
Currency	Map to this variable to configure the currency used in the transaction
Parts	Map to this variable to configure the portion of sale amounts
Commission Group	Map to this variable to configure the group code for the sale amounts

Standard (Image Tag)

Destination Name	Description
Merchant ID	Map to this variable to dynamically configure Awin advertiser program ID
Sale Amount	Map to this variable to configure the total basket amount
Channel	Map to this variable to configure the name of the channel which is the last click referrer
Order Ref	Map to this variable to configure the unique order reference value
Voucher Code	Map to this variable to configure the voucher used in the transaction
Test Mode	Map to this variable to configure the transaction tracking, 1 during testing and 0 for live
Currency	Map to this variable to configure the currency used in the transaction
Parts	Map to this variable to configure the portion of sale amounts
Commission Group	Map to this variable to configure the group code for the sale amounts

Vendor Documentation

• Advertiser Tracking Guide
• Reference Snippets