This article describes how to set up the Awin tag in your Tealium iQ Tag Management account.

Awin's tracking consists of four core elements, namely the Journey Tag / Mastertag, the Conversion Tag, the Fall-back Conversion Pixel and finally Product Level Tracking. Also included within this tracking suite is multi-channel and custom data reporting and the well renowned Awin Cross Device technology.

In this article:

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Tag Tips

  • Use mapping to:
    - Override the standard config values
    - Override the E-Commerce extension values
    - Pass custom parameters
    - Setup event triggers
  • Supports E-Commerce extension values:
    - Order ID
    - Order Total
    - Order Sub Total
    - Order Shipping
    - Order Tax
    - Order Currency
    - List of Product IDs
    - List of Categories
    - List of Quantities
    - List of Prices
  • An order will record if the Order ID value is set.
  • If no value is provided the value of DEFAULT is used for commission group

Tag Configuration

First, go to Tealium's tag marketplace and add the Awin tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Advertiser ID: Your Awin provided Advertiser ID
  • Add Product Level Data
  • Is Test

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable Description
Advertiser ID (advertiser_id)
Add Product Level Data (add_products) [Boolean]
Channel (channel)
Commission Group (commission_group)
Is Test (is_test) [Boolean]
Custom Values Array (custom) [Array]
Custom Value 1 (custom.1)
Custom Value 2 (custom.2)
Custom Value 3 (custom.3)
Custom Value 4 (custom.4)
Custom Value 5 (custom.5)
Custom Value 6 (custom.6)
Custom Value 7 (custom.7)
Custom Value 8 (custom.8)
Custom Value 9 (custom.9)
Custom Value 10 (custom.10)
Custom Value # (custom.#)

E-Commerce

Variable Description
Order ID (order_id) (Overrides _corder)
Sub Total/Total Ammount (order_subtotal) (Overrides _csubtotal)
Currency (order_currency) (Overrides _ccurrency)
Promo Code (order_coupon_code) (Overrides _cpromo)
List of Product IDs (product_id) (Overrides _cprod) [Array]
List of Names (product_name) (Overrides _cprodname) [Array]
List of SKUs (product_sku) (Overrides _csku) [Array]
List of Categories (product_category) (Overrides _ccat) [Array]
List of Quantities (product_quantity) (Overrides _cquan) [Array]
List of Prices (product_unit_price) (Overrides _cprice) [Array]
List of Commission Groups (product_commission) [Array]

Event Triggers

Variable Description
Conversion conversion

Vendor Documentation