This article describes how to set up the Bing Ads - Microsoft adCenter tag in your Tealium iQ Tag Management account.
Bing Ads has deprecated this tag and recommends replacing it with the Bing Ads Universal Event Tracking (UET) Tag.
In this article:
First, go to the tag marketplace and add the Bing Ads - Microsoft adCenter tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The available categories are:
|Non Advertising Cost|