This article describes how to set up the Bing Ads - Microsoft adCenter tag in your Tealium iQ Tag Management account.

Bing Ads has deprecated this tag and recommends replacing it with the Bing Ads Universal Event Tracking (UET) Tag.

In this article:

Tag Tips

  • Analytics tag allows for additional variables to be mapped (actionid, revenue, nonadvertisingcost, taxcost, shippingcost)
  • Use comma-separated lists in one or more of the following variables to send multiple tracking requests (iframe tag only):
    • siteid
    • actionid
    • domainId
    • cp

Tag Configuration

First, go to the tag marketplace and add the Bing Ads - Microsoft adCenter tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Tag: Use default (script) if not sure.
  • Type: Using the conversion type adds the cp value, but does not send revenue.
  • Site ID: Site ID is a long string of letters and numbers following (i.e. d2c3d50f-6f6a-3f2c-a303-6f032aece46c)
  • Action ID: Default Action ID. Can be overwritten via mapping.
  • Domain ID: Default Domain ID. Can be overwritten via mapping.
  • CP: Used for conversion tag only (set to 5050 for default.)
  • Revenue: Analytics tag only. Leave blank to automatically send the _csubtotal value

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:


Variable Description
Action ID  
Non Advertising Cost  
Tax Cost  
Shipping Cost  
Site ID  
Domain ID