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BloomReach’s cloud marketing platform maximizes online revenue by getting the most relevant products and services found on any platform. This article describes how to configure BloomReach in your Tealium iQ account.
First, go to Tealium's Tag Marketplace and add the BloomReach tag to your profile (how to add a tag?).
After adding the tag, configure the below settings:
Load Rules determine when and where to load an instance of this tag on your site.
Recommended Load Rule: All Pages
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The destination variables for the BloomReach tag are built into its Data Mapping tab. Available categories are:
Destination Name | Description |
---|---|
Account ID | Overrides your configured Account ID. |
View ID | Overrides your configured View ID. |
Domain Key | Overrides your configured Domain Key |
User ID | Overrides the E-Commerce extension's _ccustid value. |
Track TMS Flag | Overrides your configured Track TMS setting. The value must be the string 'yes' in order to toggle on. |
Clear br_data Flag | Overrides your configured Clear br_data on Page View setting. The value must be the string 'yes' in order to toggle on. |
Event Group | Map to override the default event group. Only override this after consulting with your BloomReach representative. |
Event Type | Map to override the default event type. Only override this after consulting with your BloomReach representative. |
Destination Name | Description |
---|---|
ptype |
Required for all page views. BloomReach has 7 page type classifications: homepage, product, category, search, content, thematic, and other. Set the ptype dynamically by entering the mapped variable's value and selecting the appropriate ptype from the dropdown. If your page type doesn't correspond to one of the supported BloomReach page types, then use 'other'. Only set a custom ptype after consulting with your BloomReach representative. |
Destination Name | Description |
---|---|
Category ID | The unique category ID as referred to in your BloomReach database/catalog. The category ID needs to match the 'crumb_id' in the feed. This is often a numeric ID or unique crumb path. If you are passing a crumb path, do not delimit the individual crumb values. |
Category Name | The breadcrumb of the page. Each crumb must be delimited by a pipe (|). |
Destination Name | Description |
---|---|
Order ID | The order or transaction ID for the conversion. |
Order Total | The total price of the order, including taxes and shipping. |
List of Product IDs | An array of product IDs. |
List of Names | An array of product names. |
List of SKUs | An array of product SKUs. |
List of Categories | An array of product categories. |
List of Prices | An array of product prices. |
List of Quantities | An array of the number of each product in the order. |
Is Conversion Flag | Set this to 1 on a conversion or thank you page. This is automatically set to 1 when Order ID is populated. |
Destination Name | Description |
---|---|
List of Product IDs | An array of product IDs. |
List of Names | An array of product names. |
List of SKUs | An array of product SKUs. |
Destination Name | Description |
---|---|
Search Term | The value of the search query describing the page. |
Destination Name | Description |
---|---|
Original Referring URL | When firing Virtual Page View events, this is the originally loaded page's URL. This is automatically captured when a Virtual Page View is fired, but can be overridden by mapping here. |
Map to these destinations for triggering specific events on a page. To trigger an event:
The event triggers when the supplied value is found in the data layer.
Destination Name | Description |
---|---|
Add To Cart | Trigger when a visitor adds an item to their cart. Default event group: cart. Default event type: click-add. |
QuickView | Trigger when a visitor opens a quick view to display more details about a product. This usually occurs on a listing or category page. Default event group: product. Default event type: quickview. |
Search Suggest | Trigger when a visitor enters a search term and clicks submit, or an auto-suggest term pops up and the visitor clicks on it. Default event group: suggest. Default event types: submit, click. |
Virtual Page View | Trigger when the current page is updated in a way that would be best tracked as a new page view. This is common with AJAX sites and single-page apps. |
Custom | Trigger a custom event. Please consult with your BloomReach representative before configuring this. |
This allows you to map to a parameter for a specific event.
Destination Name | Description |
---|---|
Product ID (prod_id) | The ID of the product for an Add to Cart or Quick View event. |
Product Name (prod_name) | The name of the product for a Quick View event. |
Product SKU (sku) | The SKU of the product for an Add to Cart or Quick View event. |
Search Query (q) | The search term entered by the visitor for a Search Suggest event. |
Display Query (aq) | The auto-suggested search term displayed to the visitor for a Search Suggest event. |
If you pass a Display Query parameter for a Search Suggest event, then the event type will be set to "click" automatically. Otherwise, the event type will be "submit".
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