BlueKai Tag Setup Guide

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This article describes how to set up the BlueKai tag in your Tealium iQ Tag Management account.

BlueKai is the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.

In this article:

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Tag Tips

Use mapping to override the standard configuration values or to pass additional parameters.

Tag Configuration

Go to the Tag Marketplace and add the BlueKai tag. For more information, see Tags.

After adding the tag, configure the following variables:

• Site ID: Unique number that identifies a pixel as belonging to a certain DMP Partner.
• Limit: Maximum number of media partner segment pixels that will be fired by BlueKai.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The following variables are available for the BlueKai tag:

Standard

Variable	Description
Site ID	(siteid)
Limit	(limit)
Allow Multiple Calls (allow_multiple_calls)	[boolean]
show
tod
lv
ss
top
sub1
sub2
sub3
ref
srch