This article describes how to set up the BlueKai tag in your Tealium iQ Tag Management account.

BlueKai is the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.

In this article:

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Tag Tips

Use mapping to override the standard configuration values or to pass additional parameters.

Tag Configuration

Go to the Tag Marketplace and add the BlueKai tag. For more information, see Tags.

After adding the tag, configure the following variables:

  • Site ID: Unique number that identifies a pixel as belonging to a certain DMP Partner.
  • Limit: Maximum number of media partner segment pixels that will be fired by BlueKai.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The following variables are available for the BlueKai tag:

Standard

Variable Description
Site ID (siteid)
Limit (limit)
Allow Multiple Calls (allow_multiple_calls) [boolean]
show  
tod  
lv  
ss  
top  
sub1  
sub2  
sub3  
ref  
srch