This article describes how to set up the BlueKai tag in your Tealium iQ Tag Management account.
BlueKai is the industry's leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.
In this article:
Use mapping to override the standard configuration values or to pass additional parameters.
Go to the Tag Marketplace and add the BlueKai tag. For more information, see Tags.
After adding the tag, configure the following variables:
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The following variables are available for the BlueKai tag:
|Allow Multiple Calls (allow_multiple_calls)||[boolean]|