Clicktale Carmel Tag Setup Guide

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This article describes how to set up the Clicktale Carmel tag in your Tealium iQ Tag Management account.

In this article:

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Tag Tips

• Override the standard config values using mappings.
• To pass audiences and badges to Clicktale:
  • Contact your Clicktale representative to enable the receiving of this data.
  • When mapping a badge, enter the name as it should appear in Clicktale.
  • Set Send All Audiences to True to send all audiences to Clicktale in the following format:
    window.ClicktaleEventHandler(["Tealium Audience: AUDIENCE NAME", ...]);
• Set Send Replay Link to True to make your Clicktale replay link available as the server-side attribute clicktale_replay_link.
• Contact your Clicktale representative to enable the generation of the replay link.
• Server-side attributes will appear in the current account and profile.
• Use a mapping to override tealium_profile .

Tag Configuration

First, go to Tealium's tag marketplace and add the Clicktale Carmel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Title
  • Required.
  • Identifies the tag instance.
  • Clicktale Carmel is the default name.
  • When using multiple tags by the same vendor, assign a unique name
• Partition
  • The partition where data is sent.
  • Example: www07
• Project GUID / PTC ID
  • Clicktale Project GUID
  • Example: 11111111-1111-1111-1111-11111111111
• Send Replay Link
  • Select True to make your Clicktale Replay Link available as a server-side attribute.
• Send All Audiences
  • Select True to send each audience to Clicktale in the format window.
  • Example: ClicktaleEventHandler(["Tealium Audience: AUDIENCE NAME", ...]);.
• Send Events to ClickTale
  • Select True to send Event Data to Clicktale.
• Ad Blocker Detection
  • Select True to enable Ad Blocker Detection.
• Fraud Detection
  • Select True to enable Fraud Detection.
• Friction Detection
  • Select True to enable Friction Detection.

Applying Load Rules

Load Rules determine when and where to load an instance of this tag. The 'Load on All Pages' rule is the default load rule. To load this tag on a specific page, create a new load rule with the relevant conditions.

• Load this Tag on the page where you want to track the visitor's mouse movements.
• Tealium recommends that this tag loads after the page has rendered completely.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Variable	Description
partition	String Partition. The partition where data is sent. Map to this variable to dynamically configure the server partition value.
project_guid	String Project GUID. Map to this variable to set the project guide field.
send_replay_link	String, Boolean Send Clicktale Replay Link Values are true or false.
send_audiences	String, Boolean Send all audiences. Values are true or false.
tealium_account	String Tealium Account.
tealium_profile	String Tealium Profile.
SendEventsToClicktale	String Toggle on to Send Events to Clicktale
ad_blocker_detection	String, Boolean Toggle on to enable Ad Blocker Detection
fraud_detection	String Toggle on to enable Fraud Detection
friction_detection	String Toggle on to enable Friction Detection
livesignals_url	String LiveSignals File URL

Ad Block Detection

Variable	Description
AdBlockerEventName	String Ad Blocker Event Name
AdBlockerFileURL	String Ad Blocker File URL
AdBlockerTimer	Number Ad Blocker Timer

Fraud Detection

Variable	Description
ExcessivePasteLowThreshold	Number Triggers when thresholds are met that identify abnormal and potentially fraudulent pasting behavior within the same visitor session. Excessive Paste Low Threshold
ExcessivePasteMediumThreshold	Number Triggers when thresholds are met that identify abnormal and potentially fraudulent pasting behavior within the same visitor session. Excessive Paste Medium Threshold
ExcessivePasteHighThreshold	Number Triggers when thresholds are met that identify abnormal and potentially fraudulent pasting behavior within the same visitor session. Excessive Paste High Threshold
ExcessivePasteEventName	String Excessive Paste Event Name
ExcessiveReloadLowThreshold	Number Triggers when thresholds are met that identify abnormal and potentially fraudulent reload behavior within the same visitor session.  Excessive Reload Low Threshold
ExcessiveReloadMediumThreshold	Number Triggers when thresholds are met that identify abnormal and potentially fraudulent reload behavior within the same visitor session.  Excessive Reload Medium Threshold
ExcessiveReloadHighThreshold	Number Triggers when thresholds are met that identify abnormal and potentially fraudulent reload behavior within the same visitor session.  Excessive Reload High Threshold
ExcessiveReloadEventName	String Excessive Reload Event Name
FraudCondition	String Fraud Condition

Friction Detection

Variable	Description
ConsecutiveClickClickableThreshold	Number Consecutive Click Clickable Threshold Identifies when a visitor repeatedly clicks the same (clickable) element without a response from the page. The customer does not click any other element between clicks. This signal indicates a potential issue with the element.
ConsecutiveClickNonClickableThreshold	Number Consecutive Click Non-clickable Threshold Identifies when a visitor repeatedly clicks the same (un-clickable) element without a response from the page. The customer does not click any other element between clicks. This signal indicates a potential design flaw.
ConsecutiveClickEventName	String Consecutive Click Event Name
ConstantHoverThreshold	Number Constant Hover Threshold Identifies when a visitor consistently hovers over the same element without clicking. This signal indicates a visitor’s intent or interest without clicking the element.
ConstantHoverEventName	String Constant Hover Event Name
JsErrorClickThreshold	Number JS Error Click Threshold Identifies a click that triggers a JavaScript error.
JsErrorClickEventName	String JS Error Click Event Name
RageClickClickableThreshold	Number Rage Click Clickable Threshold
RageClickNonClickableThreshold	Number Rage Click Non-clickable Threshold
RageClickEventName	String Rage Click Event Name
RepeatedScrollMinPercentThreshold	Number Repeated Scroll Minimum Percent Threshold Identifies when a visitor scans the page quickly and scrolls repeatedly from top to bottom. Identifies a potentially poor user experience or a frustrated visitor.
RepeatedScrollMaxPercentThreshold	Number Repeated Scroll Maximum Percent Threshold Identifies when a visitor scans the page quickly and scrolls repeatedly from top to bottom. Identifies a potentially poor user experience or a frustrated visitor.
RepeatedScrollAmountThreshold	Number Repeated Scroll Amount Threshold
RepeatedScrollEventName	String Repeated Scroll Event Name

Vendor Documentation

• How to Generate Clicktale Tracking Code
• Clicktale Carmel Parameters
• Tealium Integration
• Frequently Asked Questions