Connexity Pixel Setup Guide

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This article describes how to set up the Connexity Pixel tag in your Tealium iQ Tag Management account.

Connexity is a performance marketing technology company whose core purpose is to help online retailers find new customers and drive sales at a cost that meets ROAS objectives.

In this article:

• Tag Tips
• Tag Configuration
• Data Mappings
• Standard
• E-Commerce
• Event Triggers
• Event-specific Parameters

Tag Tips

• Use mappings to:
  • Dynamically override configuration data
  • Dynamically override the E-Commerce extension values
  • Send additional data values
  • Provide event-specific parameters
  • Specify an event trigger
• Supports the following E-Commerce extension values:
  • Order ID
  • Order Sub Total
  • Product Quantities
  • Currency

Tag Configuration

First, go to the tag marketplace and add the Connexity Pixel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Merchant ID: Your Connexity provided Merchant ID

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Standard

Variable	Description
Merchant ID	(mid)

E-Commerce

Variable	Description
Order ID	(order_id) (Overrides _corder)
Order Sub Total	(order_subtotal) (Overrides _csubtotal)
Product Quantities	(product_quantity) (Overrides _cquan)
Currency	(order_currency) (Overrides _ccurrency)

Event Triggers

Variable	Description
Conversion	Conversion
Custom Event	custom

Event-specific Parameters

Variable	Description
Conversion	conversion
Custom Event	custom