This article describes how to set up the Connexity Pixel tag in your Tealium iQ Tag Management account.

Connexity is a performance marketing technology company whose core purpose is to help online retailers find new customers and drive sales at a cost that meets ROAS objectives.

In this article:

Tag Tips

  • Use mappings to:
    • Dynamically override configuration data
    • Dynamically override the E-Commerce extension values
    • Send additional data values
    • Provide event-specific parameters
    • Specify an event trigger
  • Supports the following E-Commerce extension values:
    • Order ID
    • Order Sub Total
    • Product Quantities
    • Currency

Tag Configuration

First, go to the tag marketplace and add the Connexity Pixel tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Merchant ID: Your Connexity provided Merchant ID

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:


Variable Description
Merchant ID (mid)


Variable Description
Order ID (order_id) (Overrides _corder)
Order Sub Total (order_subtotal) (Overrides _csubtotal)
Product Quantities (product_quantity) (Overrides _cquan)
Currency (order_currency) (Overrides _ccurrency)

Event Triggers

Variable Description
Conversion Conversion
Custom Event custom

Event-specific Parameters

Variable Description
Conversion conversion
Custom Event custom