Services: Convertro account
Tealium iQ's Tag marketplace offers a wide variety of Tags. Click here to learn how to add a Tag to your profile.
Tip: Place this Tag on the top of the list in the Tags tab.
Load Rules determine when and where to load an instance of this Tag. The 'Load on All Pages' rule is the default Load Rule. To load this Tag on a specific page, create a new load rule with the relevant conditions.
Best Practice: Leave the default 'Load on All Pages' rule as is. This will load the Tag on all pages, including the conversion pages.
Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor Tag. The destination variables for this Tag are available in the Mapping toolbox.
Note: We recommend setting up the E-Commerce Extension for this Tag. The Extension, if configured, automatically sends the necessary order details: type, ID, and subtotal. If you prefer to override a value set by the Extension, you must map to its corresponding destination variable in the mapping toolbox. Listed below is a set of destinations to which you can map the Extension's variables.
* The first entry in the Tips listed for this Tag incorrectly reads event_value : _ctotal. Please note that the E-Commerce Extension maps _csubtotal to Event Value.
Besides the order details, you can capture the customer's address information with Convertro's trackuser function call. This requires that the _ccustid variable—the customer's unique ID—be configured in the E-Commerce Extension. Here is a list of destination variables that the the trackuser function call supports: