Criteo Adblock allows Criteo to show approved creatives to users that are Adblocked and have opted to see those acceptable ads. This article describes how to set up the Tag in Tealium iQ.
First, go to Tealium's Tag Marketplace and add the Criteo Adblock Tag to your profile (how to add a Tag).
After adding the Tag, configure the below settings:
Load Rules determine when and where to load an instance of this Tag on your site.
Recommended Load Rule: Load on all pages.
Mapping is the process of sending data from a Data Layer Variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a Variable to a Tag destination, see Data Mappings.
The destination variables for the Criteo Adblock Tag are built into its Data Mapping tab. Available categories are:
|Zone ID||Unique ID|
|Container ID||HTML Element ID of container|
|CPM||CPM settings as set in your Criteo account. Possible string values are "auto" or "abide".|
|Enable Passback||Passback flag as set in your Criteo account. Possible string values are "yes" or "no".|