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This article describes how to set up the Criteo OneTag tag in your Tealium iQ Tag Management account.
In this article:
_corder
)_cprod
)_cquan
)_cprice
)First, go to the tag marketplace and add the Criteo OneTag tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The available categories are:
Tag destination | Description |
---|---|
Account ID |
|
email |
|
|
|
customer_id |
|
site_type |
|
hashed_email |
|
zip_code |
|
Tag Destination | Description |
---|---|
|
|
Product IDs |
|
Product Prices |
|
Product Quantities |
|
To trigger Criteo events on a page, map variables to these destinations. The event triggers when the supplied value is found in the data layer.
Event Name | Description |
---|---|
|
Home page viewed. |
|
Product category viewed. |
|
Search results viewed. |
viewItem |
Product viewed. |
|
Cart viewed. |
|
List of products viewed. |
|
Product added to cart. |
|
Transaction page activity. |
Load Rules determine when and where to load an instance of Criteo OneTag on your site.
Create custom Load Rules to load the tag on any page where you want trigger Criteo Events. For example, if you are tracking conversion events, load this tag on the checkout page or the confirmation page.
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The destination variables for Criteo OneTag are built into the Data Mappings tab. The available destination variables are described in the following sections.
To pass additional data with the Event destinations you mapped earlier, map variables to the corresponding parameters. If a user has filtered a product list, the filters can be included as parameters.
To pass a parameter with a mapped Criteo event:
The available parameters and filters vary depending on the selected event, as shown in the following table:
Event | Parameters | Filters |
---|---|---|
viewHome |
|
|
viewCategory viewSearchResult |
|
|
viewItem |
|
|
viewBasket addToCart |
|
|
viewList |
|
|
trackTransaction |
|
|
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