Type: Display Ad
Services: Criteo Account
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Note: The page type is automatically set to confirmation whenever the E-Commerce extension's _corder variable has a value.
Note: Partner ID1, Partner ID2, and Partner ID3 reside in the code that was provided to you by Criteo. To find these values locate the CRITEO.load() method in the code provide by Criteo. The code will look like [PID,'','us',' 0 1 1 ',[[wiSE, wiTR]]]
Note: The wiSE and wiTR values are often no more than 1 number apart. For example, the wiSE could be 7012345 and wiTR could be 7012346.
The items in the pools list are ranges in the alphabet with a 'p' appended. So the first selection, 'pac', indicates the range of letters from 'a' to 'c', 'pdf' indicates the range of letters from 'd' to 'f', and so on. The pool you should select depends on the first letter of your domain. For example, tealium.com would use 'psu' because 't' falls within the range of 's' to 'u'.
Load Rules determine when and where to load an instance of this Tag. The 'Load on All Pages' rule is the default Load Rule. To load this Tag on a specific page, create a new load rule with the relevant conditions.
Best Practices: The page type configuration is the most important determinant of which page to load the Criteo Tag on. For example, if the page type is set to home, create a load rule to only load the Tag on home pages. The same consideration applies to the other page types. If you're dynamically setting the page type configuration through mapping, then create a more complex load rule to load the Criteo Tag on all the page types you specified.
Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor Tag.
Note: This Tag requires the E-Commerce extension. As long as the E-Commerce Extension is properly added and configured, the Tag automatically sends the following data, depending on which page type is selected:
Map the data source that identifies the page type. This allows you to dynamically set the page type configuration.
Map the data source that contains the keywords used for a search.
Map the data source that contains the product IDs. This overrides the E-commerce extension's mapping.
Map the data source that contains your site's internal customer ID.
Map the data source that identifies whether the conversion is attributed to Criteo or not. A value of 1 means yes, a value of 0 means no.
Map the data source that identifies if this is the first time the visitor converts. A value of 1 means yes, and a value of 0 means no.
Map the data source that identifies the site time. There are three values that correspond to the site types:
Map the data source that contains the partner ID1 value. This allows you to dynamically set the Partner ID1 configuration.
Map the data source that contains the partner ID2 value. This allows you to dynamically set the Partner ID2 configuration.
Map the data source that contains the partner ID3 value. This allows you to dynamically set the Partner ID3 configuration.
Map the data source that identifies the segment the visitor belongs to.
Map the data source that identifies the channel.