IMPORTANT: This Tag is now deprecated. Please use the utag.sync.js for implementing Optimizely Synchronous. We will continue to support existing instances of the Tag.
Tealium's Tag Marketplace offers two versions of the Optimizely Tag, one that loads on your page asynchronously, and one that loads synchronously. So which one to use?
Tealium iQ's Tag marketplace offers a wide variety of Tags. Click here to learn how to add a Tag to your profile.
Load Rules determine when and where to load an instance of this Tag. The 'Load on All Pages' rule is the default Load Rule. To load this Tag on a specific page, create a new load rule with the relevant conditions.
Best Practice: We recommend loading this Tag on all your pages, so leave the 'Load on All Pages' load rule selected. Also, place the Optimizely Tag at the top of your Tag list on the Tags tab.
Mapping is the simple process of sending data from a data source, in your Data Layer, to the matching destination variable of the vendor Tag.
NOTE: If you plan to track E-Commerce data with the Optimizely Tag, we recommend that you use the E-Commerce Extension to automatically map that data.
For instructions on how to map to a Tag destination, please refer Mapping Data Source.
Map the data source that identifies the event.
Map the data source that identifies the value of the event.