The DataXu Cookie Matching Service associates the Tealium Visitor ID with the DataXu User ID. This article describes how to set up the DataXu Cookie Matching Service tag in your Tealium iQ Tag Management account.

In this article:

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Tag Tips

  • If left blank, Tealium Account and Tealium Profile will be automatically populated with your current TiQ account and profile.
  • Sends the following server-side attribute back to Tealium:
    • dataxuId

Tag Configuration

First, go to Tealium's tag marketplace and add the DataXu Cookie Matching Service tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Tealium Account
    • Optional.
    • Your Tealium Account name.
  • Tealium Profile:
    • Optional.
    • Your Tealium Profile name.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
tealium_account Tealium Account
tealium_profile Tealium Profile