The DataXu Cookie Matching Service associates the Tealium Visitor ID with the DataXu User ID. This article describes how to set up the DataXu Cookie Matching Service tag in your Tealium iQ Tag Management account.
In this article:
First, go to Tealium's tag marketplace and add the DataXu Cookie Matching Service tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are: