This article describes how to set up the Dun & Bradstreet Web Visitor ID tag in your Tealium iQ Tag Management (TiQ) account.

In this article:

Table of Contents Placeholder

Tag Tips

  • Use mapping to dynamically override standard configuration values.
  • Use the JavaScript Code extension to set returned data.
  • Example:
    window.tealium_dnbwvid = function(dnb_Data) {
    // Set data here, ex: visitor_duns =;

Tag Configuration

First, go to Tealium's tag marketplace and add the D&B Web Visitor ID tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • API Key
    • Your API key supplied by Dun and Bradstreet.
    • Example: // 
  • Data Key
    • API Key supplied in the getData call
    • Leave blank to use the API Key.
    • Example: dnbvid.getData('DATA_KEY_HERE','json','T'... 

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
api_key API Key
data_key Data Key