This article describes how to set up the Epsilon Universal Site Tag in your Tealium iQ Tag Management account.

Epsilon is the leader in outcome-based marketing with a rich, 50-year heritage in helping marketers anticipate, activate and prove measurable business outcomes.

In this article:

Tag Configuration

First, go to the tag marketplace and add the Epsilon Universal Site Tag tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Domain and Tag Path: The reverse proxy domain and top level path for the Epsilon script. https://[DOMAIN/TAG_PATH]/profile/visit/js/1_0?
  • Advertiser Identifier: dtm_cid
  • Secondary Advertiser Identifier: dtm_cmagic
  • Page Visit Form ID: dtm_fid value for page visit tag
  • Conversion Form ID: dtm_fid value for conversion tag
  • Segment Number: Limited integrations should only be used if specified by Epsilon.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.

The available categories are:

Tag Configuration

Variable Description
Domain and Tag Path (domain_tag_path) [String]
Advertiser Identifier (dtm_cid) [String]
Secondary Advertiser Identifier (dtm_cmagic) [String]
Page Visit Form ID (dtm_fid_pv) [String]
Conversion Form ID (dtm_fid_conv) [String]
Integration Type (integration_type) [Boolean]


Variable Description
Promo ID (dtm_promo_id) [String]
Country Code (dtm_country_code) [String]
GDPR Consent String (dtmc_tcf_string) [String]
Email Hash (dtm_email_hash) [String]
User ID (dtm_user_id) [String]
Promo ID (dtm_promo_id) [String]

Page Visit

Variable Description
Department (dtmc_department) [String]
Category (dtmc_category) [String]
Sub-Category (dtmc_sub_category) [String]
Product ID (dtmc_product_id) [String]
Manufacturer Brand (dtmc_brand) [String]
Manufacturer UPC (dtmc_upc) [String]
Manufacturer Model Part Number (dtmc_mpn) [String]


Variable Description
Conversion Type (dtmc_conv_type) [String]
Store Location (dtmc_conv_store_location) [String]
Order ID (dtmc_transaction_id) (Overrides _corder) [String]
Order Subtotal (dtm_conv_val) (Overrides _csubtotal) [String]
Order Currency (dtm_conv_curr) (Overrides _ccurrency) [String]
Product IDs (product_id) (Overrides _cprod) [Array]
Product Quantities (product_quantity) (Overrides _cquan) [Array]
Product Prices (product_unit_price) (Overrides _cprice) [Array]
Product Discount Amount (product_discount) (Overrides _cpdisc) [Array]