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This article describes how to install the Extole Tag in your Tealium iQ profile.
First, go to Tealium's Tag Marketplace and add the Extole Tag to your profile (how to add a Tag?).
After adding the Tag, configure the below settings:
Load Rules determine when and where to load an instance of this Tag on your site.
Recommended Load Rule: Load on all pages.
Mapping is the process of sending data from a Data Layer Variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a Variable to a Tag destination, see Data Mappings.
The destination variables for the Extole Tag are built into its Data Mapping tab. Available categories are:
Destination Name | Description |
---|---|
Client Name | Extole unique client name. |
Registration Custom Data | Add custom data to the Registration event. |
Conversion Custom Data | Add custom data to the Conversion event. |
Replace "custom" with your variable name, e.g., registration.date
.
Destination Name | Description |
---|---|
Global Header | Map an element ID or selector to fire this CTA |
Global Footer | Map an element ID or selector to fire this CTA |
Product | Map an element ID or selector to fire this CTA |
Product Custom Data | Map the relevant product data to fire this CTA. Replace "custom" with your product data variable name |
Confirmation | Map an element ID or selector to fire this CTA |
Referral Page | Map an element ID or selector to fire this CTA |
Account Page | Map an element ID or selector to fire this CTA |
Custom CTA Name | Map to this destination to fire a custom CTA. Replace custom with your CTA name. |
Add CTA Custom Data | Map to this destination to send additional data with your CTA. Replace CTAname and custom with your CTA name and variable name respectively. Your CTA name can be one of the Standard CTA names from the list below or your custom CTA. |
If you are not mapping an element id or selector, then make sure to map the string "n/a".
CTA Name | Value |
---|---|
Global Header | global_header |
Global Footer | global_footer |
Confirmation | confirmation |
Referral Page | referral_page |
Account Page | my_account |
Let's say, you want to send the date for a referral CTA. First, map to the Referral Page destination. Then map to the Add CTA custom data destination like so: cta.referral_page.data.date
Since the Extole Tag is e-commerce enabled, it will automatically use the default E-Commerce Extension mappings. Manually mapping in this category is generally not needed unless:
Destination Name | Description |
---|---|
Order ID | Unique Order ID |
Order Total | Total value of order |
Customer ID | Unique customer ID |
Map to these destinations for triggering specific events on a page. To trigger an event:
The event triggers when the supplied value is found in the Data Layer.
Destination Name | Description |
---|---|
Registration | Fires the registration event |
Confirmation | Fires the confirmation event with no Element ID |
The Conversion event fires automatically when an Order ID is detected. No mapping is required.
Extole Asyc Documentation (requires login)
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