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This article describes how to set up the Facebook App Analytics tag in your Tealium iQ Tag Management account.
App Events allow you to measure the performance of your app using Facebook Analytics for Apps, measure conversions associated with Facebook ads, and build audiences to acquire new users as well as re-engage your existing users.
In this article:
First, go to Tealium's tag marketplace and add the Facebook App Analytics tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The available categories are:
Description | Parameter |
---|---|
App Id | app_id |
Access Token | access_token |
Event Name | event_name |
Advertiser Id | advertiser_id |
Attribution | attribution |
Advertiser Tracking Enabled | advertiser_tracking_enabled |
Application Tracking Enabled | application_tracking_enabled |
Custom Events (custom_events) | custom_events [Array of Objects] |
Event List (event_list) | event_list [Array of Objects] |
Variable | Description |
---|---|
Bundle ID | Overrides app_rdns |
Bundle Version | |
Bundle Short Version | Overrides app_version |
Parameter | Description |
---|---|
fb_mobile_level_achieved |
Level achieved |
fb_mobile_activate_app |
Active app |
fb_mobile_add_payment_info |
Add payment info |
fb_mobile_add_to_cart |
Add to cart |
fb_mobile_add_to_wishlist |
Add to wishlist |
fb_mobile_complete_registration |
Complete registration |
fb_mobile_tutorial_completion |
Tutorial completion |
fb_mobile_initiated_checkout |
Initiated checkout |
fb_mobile_purchase |
Purchase |
fb_mobile_rate |
Rate |
fb_mobile_search |
Ssearch |
fb_mobile_spent_credits |
Spent credits |
fb_mobile_achievement_unlocked |
Achievement unlocked |
fb_mobile_content_view |
Content view |
Custom | Custom |
Description | Parameter |
---|---|
Log Time ( int ) |
_logTime |
App Version | _appVersion |
Value to Sum ( float ) |
_valueToSum |
Content ID ( string ) |
fb_content_id |
Content Type ( string ) |
fb_content_type |
Currency ( string ) |
fb_currency |
Description ( string ) |
fb_description |
Level ( string ) |
fb_level |
Max Rating Value ( int ) |
fb_max_rating_value |
Number of Items ( int ) |
fb_num_items |
Payment Info Available ( 1 or 0 ) |
fb_payment_info_available |
Registration Method ( string ) |
fb_registration_method |
Search String ( string ) |
fb_search_string |
Success( 1 or 0 ) |
fb_success |
Custom | Custom |
Variable | Description |
---|---|
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