Facebook App Analytics Tag Setup Guide

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This article describes how to set up the Facebook App Analytics tag in your Tealium iQ Tag Management account.

App Events allow you to measure the performance of your app using Facebook Analytics for Apps, measure conversions associated with Facebook ads, and build audiences to acquire new users as well as re-engage your existing users.

In this article:

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Tag Tips

• Facebook Developer documentation
  • API v2.12
  • Application Activities
• Tag Configuration
  • These can be found on your dashboard
  • API Version
  • APP ID
  • APP Token (APP Secret)

Tag Configuration

First, go to Tealium's tag marketplace and add the Facebook App Analytics tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

• Application Id: An integer value (e.g., 123456)
• Access Token (App Secret): An integer value (e.g., 123456)
• Event Name

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:

Standard

Description	Parameter
App Id	app_id
Access Token	access_token
Event Name	event_name
Advertiser Id	advertiser_id
Attribution	attribution
Advertiser Tracking Enabled	advertiser_tracking_enabled
Application Tracking Enabled	application_tracking_enabled
Custom Events (custom_events)	custom_events [Array of Objects]
Event List (event_list)	event_list [Array of Objects]

Mobile

Variable	Description
Bundle ID	Overrides app_rdns
Bundle Version
Bundle Short Version	Overrides app_version

Events

Parameter	Description
fb_mobile_level_achieved	Level achieved
fb_mobile_activate_app	Active app
fb_mobile_add_payment_info	Add payment info
fb_mobile_add_to_cart	Add to cart
fb_mobile_add_to_wishlist	Add to wishlist
fb_mobile_complete_registration	Complete registration
fb_mobile_tutorial_completion	Tutorial completion
fb_mobile_initiated_checkout	Initiated checkout
fb_mobile_purchase	Purchase
fb_mobile_rate	Rate
fb_mobile_search	Ssearch
fb_mobile_spent_credits	Spent credits
fb_mobile_achievement_unlocked	Achievement unlocked
fb_mobile_content_view	Content view
Custom	Custom

Parameters

Description	Parameter
Log Time ( int )	_logTime
App Version	_appVersion
Value to Sum ( float )	_valueToSum
Content ID ( string )	fb_content_id
Content Type ( string )	fb_content_type
Currency ( string )	fb_currency
Description ( string )	fb_description
Level ( string )	fb_level
Max Rating Value ( int )	fb_max_rating_value
Number of Items ( int )	fb_num_items
Payment Info Available ( 1 or 0 )	fb_payment_info_available
Registration Method ( string )	fb_registration_method
Search String ( string )	fb_search_string
Success( 1 or 0 )	fb_success
Custom	Custom

Limited Data Use

Variable	Description
lmt_data.use_ldu (Use LDU)	If true , use Facebook’s Limited Data Use option If false , do not use Facebook’s Limited Data Use option
lmt_data.ldu_types.geolocate (LDU should Geolocate)	If true , the LDU geolocates the user. If false , the LDU doe snot geolocate the user. If “Use LDU” is enabled, then “LDU should Geolocate” is also enabled by default.
lmt_data.ldu_types.california (LDU is California)	If true , sets the state and country California-specific values inside the template. Only enable this option if the user is located in California and needs to be processed with Limited Data Use. If false , does not set the user’s state and country California-specific values inside the template.