This tag is deprecated and no longer available in the Tag Marketplace. Users can upgrade to the Facebook Pixel tag, which combines Custom Audiences and Conversion Tracking functionality.
In this article:
The tag marketplace offers a wide variety of tags. Click here to learn how to add a tag to your profile.
pixel_idin the Mapping Toolbox.
If you want to configure the Conversion Value dynamically or override its existing value, map to "value" in the Mapping toolbox.
Load Rules determine when and where to load an instance of this tag. The 'Display on All Pages' rule is the default Load Rule. To load this tag on a specific page, create a new load rule with the relevant conditions.
We recommend that you load this tag on the page where the conversion event happens. For instance, load this tag only on the checkout page if you want to track checkout events.
Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
We recommend setting up the E-Commerce data layer for this tag so the value in
_csubtotal can be automatically sent to matching tag destination.
_csubtotalvariable in the E-Commerce data layer, if configured.