This article describes how to set up the Flashtalking Cookie Matching Service tag in your Tealium iQ Tag Management account.

The Flashtalking Cookie Matching Service associates the Tealium visitor ID with the Flashtalking ID.

In this article:

Table of Contents Placeholder

Tag Tips

  • Use mappings to override standard config values.
  • Custom mappings will be included in the cookie sync request to Tealium.
  • This tag will only execute once per session, using the utag_main_flashtalking_cms_<tag UID> cookie to control that execution.
  • Sends the following server-side attribute back to Tealium:
    • flashtalking_id

Tag Configuration

First, go to Tealium's tag marketplace and add the Flashtalking Cookie Matching Service tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Flashtalking Key
    • Your Flashtalking Key.
  • Tealium Account:
    • Optional
    • Override the tealium_account used for server-side requests.
  • Tealium Profile:
    • Optional
    • Override the tealium_profile used for server-side requests.

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
  • Flashtalking Key
  • Tealium Account
  • Tealium Profile
  • Tealium Event