This article shows how to set up the Floodlight tag in iQ Tag Management. The Floodlight tag was previously marketed as "DoubleClick Floodlight".
Google recommends migrating to the Google global site tag by implementing the Floodlight (gtag.js) tag.
To learn how to configure Floodlight tags in bulk, see the following article: Configuring Multiple Floodlight Tags
In this article:
Go to the Tag Marketplace and add the Floodlight tag (learn more about how to add a tag).
After adding the tag, configure the following settings
All counting methods are automatically lowercased.
Place this tag at the top of the list in the Tags tab to give it a higher priority than other tags.
Load Rules determine when and where to load an instance of this tag on your site. The 'Display on All Pages' rule is the default load rule. To load this tag on a specific page, create a new load rule with the relevant conditions.
Mapping is the process of sending data from a Data Layer variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a variable to a tag destination, see Data Mappings.
The following mappings are available:
||The ID of the source advertiser that is tracking the activity.|
||The 8-character string that identifies the group/type of activity.|
||The 8-character string that identifies the Floodlight activity|
|Counter Type||countertype||How Floodlight should measure your conversions. Read more about Floodlight conversion counting methods.|
|Conversion Count||conversioncount||How Floodlight should track sales activities. Read more about Floodlight sales counting methods.|
||Custom variables. Read more about Custom Floodlight variables.|
||A unique identifier for the transaction (overrides _corder)|
||The amount of revenue generated by the transaction (overrides _csubtotal)|
|List of Product IDs||
||The product ID's of a purchase (overrides _cprod). Read more about adding purchase details to your Floodlight tags.|
|List of Quantities||
||The product quantities of a purchase (overrides _cquan). Read more about adding purchase details to your Floodlight tags.|
|List of Prices||
||The product prices of a purchase (overrides _cprice). Read more about adding purchase details to your Floodlight tags.|
For additional information, see the following vendor documentation.