Floodlight Tag Setup Guide

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This article shows how to set up the Floodlight tag in iQ Tag Management.

The Floodlight tag was previously marketed as "DoubleClick Floodlight".

To learn how to configure Floodlight tags in bulk, see the following article: Configuring Multiple Floodlight Tags

In this article:

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Tag Configuration

Go to the Tag Marketplace and add the Floodlight tag (learn more about how to add a tag). 

After adding the tag, configure the following settings

• Title (Required)
  Enter a descriptive title to identify the Tag instance.
• Advertiser ID (Required)
  This is the ID of the source advertiser that is tracking the Floodlight activity. Enter the value of "src" key in this field.
• Type (Optional)
  Enter the 8-character string that identifies the group/type of Floodlight activity.
• Category (Optional)
  Enter the 8-character string that identifies the Floodlight activity being tracked.
• Counter Type (Optional)
  Click the drop-down list and set the method to count the frequency at which the Floodlight activity occurs. By default, this is set to the "Standard" method.
  

  All counting methods are automatically lowercased.

  • Standard: This will count each visit to the Floodlight-enabled web page as a separate activity.
  • Unique: This will count the number of conversions by unique users within a 24-hour period.
  • Per Session: This will count only one Floodlight activity per browser session.

Place this tag at the top of the list in the Tags tab to give it a higher priority than other tags.

Load Rules

Load Rules determine when and where to load an instance of this tag on your site. The 'Display on All Pages' rule is the default load rule. To load this tag on a specific page, create a new load rule with the relevant conditions.

Data Mappings

Mapping is the process of sending data from a Data Layer variable to the corresponding destination variable of the vendor Tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The following mappings are available:

Destination	Floodlight Parameter	Description
Src	src	The ID of the source advertiser that is tracking the activity.
Type	type	The 8-character string that identifies the group/type of activity.
Category	cat	The 8-character string that identifies the Floodlight activity
Counter Type	countertype	How Floodlight should measure your conversions. Read more about Floodlight conversion counting methods.
Conversion Count	conversioncount	How Floodlight should track sales activities. Read more about Floodlight sales counting methods.
U1-U10	u1-u10	Custom variables. Read more about Custom Floodlight variables.
Order ID	ord	A unique identifier for the transaction (overrides _corder)
Sub Total	cost	The amount of revenue generated by the transaction (overrides _csubtotal)
List of Product IDs	prd=iN:	The product ID's of a purchase (overrides _cprod). Read more about adding purchase details to your Floodlight tags.
List of Quantities	prd=qN:	The product quantities of a purchase (overrides _cquan). Read more about adding purchase details to your Floodlight tags.
List of Prices	prd=pN:	The product prices of a purchase (overrides _cprice). Read more about adding purchase details to your Floodlight tags.

Vendor Documentation

For additional information, see the following vendor documentation.

• About Floodlight
• Iframe and Image Tags for Floodlight
• Custom Floodlight Variables