This article describes how to set up the FullStory tag in your Tealium iQ Tag Management account.

In this article:

Table of Contents Placeholder

Tag Tips

  • In the Advanced Settings, set the Bundle Flag to Yes and the Wait Flag to No</strong to make FullStory start recording as soon as possible.
  • Use mapping to:
    • Send the User ID for identified users (FS.identify).
    • Send additional user parameters (FS.identify and FS.setUserVars).
    • Send an event with parameters (FS.event).
    • Override the Event Source (default is tealium).
    • Enable FullStory debugging.
    • Stop adding the FullStory Session ID to the data layer.
    • Stop sending the Tealium Session ID to the FS.identify and FS.setUserVars methods.
    • Stop sending the Tealium Visitor ID to the FS.identify and FS.setUserVars methods.
  • Events send when a value is present in the Event Name variable.
  • If a Full Event Object is present, none of the Individual Custom Event parameters are sent.

Tag Configuration

First, go to Tealium's tag marketplace and add the FullStory tag (Learn more about how to add a tag).

After adding the tag, configure the following settings:

  • Org ID
    • Your FullStory Org ID
  • Namespace
    • Your FullStory JavaScript namespace

Data Mappings

Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see Data Mappings.

The available categories are:


Variable Description
  • String
  • Enable FullStory Debugging
  • Values are true or false.
  • String
  • Get FullStory Session ID
  • Values are true or false.
  • String
  • Get Tealium Session ID
  • Values are true or false.
  • String
  • Get Tealium Visitor ID
  • Values are true or false.
  • String
  • User Tracking Consent
  • Values are true or false.
  • String
  • Script URL

User Parameters

Variable Description
  • String
  • User ID
  • String
  • User Display Name
  • String
  • User Email
  • Custom User Var


Variable Description
  • String
  • Event Name
  • String
  • Event Source
  • Individual Custom Event Parameter
  • Object
  • Full Event Object