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This article describes how to set up the Google Consent Mode tag in your Tealium iQ Tag Management account.
Consent mode (beta) allows you to adjust how your Google tags behave based on the consent status of your users. You can indicate whether consent has been granted for Analytics and Ads cookies. Google's tags will dynamically adapt, only utilizing measurement tools for the specified purposes when consent has been given by the user.
In this article:
First, go to the tag marketplace and add the Google Consent Mode tag (Learn more about how to add a tag).
After adding the tag, configure the following settings:
ad_storage_consent
value to granted
. When full consent is given, granted
is set.analytics_storage_consent
value to granted
. When full consent is given, granted
will be set.ads_data_redaction
is true and ad_storage
is denied
, ad click identifiers sent in network requests by Google Ads and Floodlight tags are redacted.wait_for_update
along with a millisecond value to control how long to wait before sending data.Mapping is the process of sending data from a data layer variable to the corresponding destination variable of the vendor tag. For instructions on how to map a variable to a tag destination, see data mappings.
The available categories are:
Variable | Description |
---|---|
Read From Tealium Consent Cookie | [Boolean] |
Ad Storage Consent (ad_storage_consent) | [String] |
Analytics Storage Consent (analytics_storage_consent) | [String] |
Ads Data Redaction Mapping (ads_data_redaction) | [Boolean] |
URL Passthrough (url_passthrough) | [Boolean] |
Wait For Update (wait_for_update) | [Number] |
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