This article lists the names, descriptions, and example values of the parameters used in the IBM Digital Analyltics (IBM Digital Analytics) tracking pixel.

In this article:

Overview

There are many parameters used in the IBM Digital Analytics tracking pixels and many types of tracking calls. Use this guide to help troubleshoot and verify that your instance of this tag is working as expected.

General Parameters

IBM Digital Analytics Parameter Description
ac not sure
at action tag ID (at 5 = Shop Action 5, at 9 = Shop Action 9)
bp base price
c_a1-c_a50 extra Conversion Event tag attributes for Explore
cat conversion action type (1=initiated event, 2=completed event)
cc currency code
ccid conversion event category ID
cd registration code
cg category for pages or products (used for CDF file)
ci Client ID
cid conversion event ID
cjen JSF parameter enabled flag
cjsid JSF session ID
cjuid JSF user ID
cjvf JSF valid flag
cm_mmca1-cm_mmca50 extra marketing program tags for Explore
cm_re real estate tracking
cm_sp site promotions tracking
cpt conversion points for conversion events
ct billing city
cx1-cx15 extra custom fields for conversion events
cy billing country
e_a1-e_a50 extra Element Tag attributes for Explore
ec character set encoding
ecat element category
eid element ID
em email address
fi form inputs
fo not sure (form related)
ha1 not sure
hr href
je Boolean answering "is Java enabled?"
jv Javascript version
lp landing page
nm name of link
np0-15 technical browser properties
o_a1-o_a50 extra Order Tag attributes for Explore
on order number
or11 extra order attributes
osk order SKU
pc Boolean answering "is this a page view?"
pd Color depth
pflg product or page element? (product = 1, page = 0)
pi Page ID (page name)
pm product name
pr product number
pr_a1-pr_a50 extra Product View tag attributes for Explore
pv_a1-pv_a50 extra Page View tag attributes for Explore
qt quantity
rf referring URL
rg1-rg50 extra Registration Tag attributes for Explore
rnd Random # (used for cache-busting)
rs not sure
s_a1-s_a50 extra Shop Tag attributes for Explore
sa billing state
se search start page
sg shipping
sh Screen height
sr # of search results
st Session start time
sw Screen width
sx11 extra custom shop fields
ti not sure
tid Tag ID/type:
  tid 1 = page view tag
  tid 2 = registration tag
  tid 3 = order info tag
  tid 4 = shop tag (+action 5 =shopping cart tag, +action 9 = order receipt tag)
  tid 5 = product view tag
  tid 6 = technical properties tag
  tid 7 = custom details tag
  tid 8 = link click tag (for real estate/ site promotions click tracking)
  tid 9 = link impressions tag (for cm_sp impression tagging)
  tid 10 = form action tag (auto-generated for forms)
  tid 14 = conversion event tag
  tid 15 = element tag
  tid 404 = error tag
tr total revenue
tz Time zone
ul Destination URL. The URL of the page.
vn1 IBM Digital Analytics library version
vn2 IBM Digital Analytics library version #2
zp not sure

PageView (cmCreatePageViewTag)

IBM Digital Analytics Parameter Sample Value Description
ci 12345678 Client Id
st 1.39818E+12 Session start time
vn1 4.14.33 IBM Digital Analytics library version
ec utf-8 character set encoding
vn2 e4.0 IBM Digital Analytics library version #2
pi Order Confirmation Page ID (page name)
ul http://jaredtest.com/~Hislop/Demo/index.html Destination URL. The URL of the page.
tid 1 Tag ID/type:
rnd 1.39819E+12 Random # (used for cache-busting)

Product View (cmCreateProductViewTag)

IBM Digital Analytics Parameter Sample Value Description
tid 5 Tag ID/type:
ci 12345678 Client ID
vn2 e4.0 IBM Digital Analytics library version #2
st 1.39818E+12 Session start time
vn1 4.14.33 IBM Digital Analytics library version
ec utf-8 character set encoding
pi Product A1 Page ID (page name)
pr 010A product number
pm Product A product name
pc N Boolean answering "is this a page view?"
rnd 1.39819E+12 Random # (used for cache-busting)
ul http://jaredtest.com/~Hislop/Demo/pdp_A1.html Destination URL. The URL of the page.
rf http://jaredtest.com/~Hislop/Demo/index.html referring URL

Cart View (cmCreateShopAction5Tag)

IBM Digital Analytics Parameter Sample Value Description
tid 4 Tag ID/type:
ci 12345678 Client ID
vn2 e4.0 IBM Digital Analytics library version #2
st 1.39819E+12 Session start time
vn1 4.14.33 IBM Digital Analytics library version
ec utf-8 character set encoding
pr 010A product number
pm Product A product name
qt 2 quantity
bp 10 base price
ha1 1fdc2886b4746e0243340fb01cb1a3ca3181674c not sure
at 5 action tag ID (at 5 = Shop Action 5, at 9 = Shop Action 9)
pc N Boolean answering "is this a page view?"
rnd 1.39819E+12 Random # (used for cache-busting)
ul http://jaredtest.com/~Hislop/Demo/view_cart.html Destination URL. The URL of the page.
rf http://jaredtest.com/~Hislop/Demo/pdp_A1.html referring URL

Order Tag (cmCreateOrderTag)

IBM Digital Analytics Parameter Sample Value Description
tid 3 Tag ID/type:
ci 12345678 Client ID
vn2 e4.0 IBM Digital Analytics library version #2
st 1.39819E+12 Session start time
vn1 4.14.33 IBM Digital Analytics library version
ec utf-8 character set encoding
on 5706 order number
tr 95 total revenue
cd 1.39819E+12 registration code
rnd 1.3982E+12 Random # (used for cache-busting)
ul http://jaredtest.com/~Hislop/Demo/confirm.html Destination URL. The URL of the page.

Products in Order (cmCreateShopAction9Tag)

There should be one ShopAction9 tag for each product in the order. For example, if three products were ordered there will be three ShopAction9 tags.

IBM Digital Analytics Parameter Sample Value Description
tid 4 Tag ID/type:
ci 12345678 Client ID
vn2 e4.0 IBM Digital Analytics library version #2
st 1.39819E+12 Session start time
vn1 4.14.33 IBM Digital Analytics library version
ec utf-8 character set encoding
pr 41-665 product number
pm Lazy Lamp Shade product name
qt 2 quantity
bp 50 base price
ha1 1fdc2886b4746e0243340fb01cb1a3ca3181674c not sure
cd 1.39819E+12 registration code
on 5706 order number
tr 95 total revenue
at 9 action tag ID (at 5 = Shop Action 5, at 9 = Shop Action 9)
pc N Boolean answering "is this a page view?"
rnd 1.39819E+12 Random # (used for cache-busting)
ul http://jaredtest.com/~Hislop/Demo/confirm.html Destination URL. The URL of the page.

Element Tag (cmCreateElementTag)

IBM Digital Analytics Parameter Sample Value Description
tid 15 Tag ID/type:
ci 12345678 Client ID
vn2 e4.0 IBM Digital Analytics library version #2
st 1.39819E+12 Session start time
vn1 4.14.33 IBM Digital Analytics library version
ec utf-8 character set encoding
eid mens shirts element ID
ecat nav click element category
rnd 1.3982E+12 Random # (used for cache-busting)
ul http://jaredtest.com/~Hislop/Demo/confirm.html Destination URL. The URL of the page.

Conversion Event Tag (cmCreateConversionTag)

IBM Digital Analytics Parameter Sample Value Description
tid 14 Tag ID/type:
ci 12345678 Client ID
vn2 e4.0 IBM Digital Analytics library version #2
st 1.39819E+12 Session start time
vn1 4.14.33 IBM Digital Analytics library version
ec utf-8 character set encoding
cid homepage email signup conversion event ID
cat 2 conversion action type (1=initiated event, 2=completed event)
ccid email signup conversion event category ID
rnd 1.3982E+12 Random # (used for cache-busting)
ul http://jaredtest.com/~Hislop/Demo/index.html Destination URL. The URL of the page.